e& Money gold investment is now available to UAE residents through a new service launched on April 13, 2026, in partnership with digital gold platform SafeGold. The fintech arm of global technology group e& allows customers to buy and sell 24-karat gold at 99.99% purity directly through the e& Money app.

Customers can start building a gold savings portfolio from as little as 10 UAE dirhams. Purchases and sales are processed instantly within the app, and holdings are stored in vaults secured to institutional-grade standards.

Home Delivery Option Marks a First for UAE Fintech

The service includes an option to convert digital balances into physical gold with home delivery. e& Money describes this as the first gold investment service of its kind offered by a fintech company in the UAE.

What e& Money Gold Offers Customers

  • Buy and sell 24-karat gold (99.99% purity) from 10 AED
  • Instant transactions through the e& Money app on Android and iOS
  • Institutional-grade vault storage for all holdings
  • Physical gold redemption with home delivery

Malikie Kara, Chief Executive Officer of e& Money, said the company sees a shift in how individuals approach saving and investing. “They are looking for safe, accessible digital assets. Digital gold investment and savings represents the future of financial services, combining stability of returns with the speed and simplicity customers expect,” Kara said. “By providing an asset-backed savings method within the e& Money app through an easy digital experience, we are working to reduce the barriers people face when trying to save in gold safely, flexibly, and on their own terms.”

SafeGold Brings Global Scale to the Partnership

SafeGold serves more than 67 million users globally and holds backing from the World Gold Council. The platform is licensed in the UAE for trading unworked precious metals. Gaurav Mathur, Managing Director of SafeGold, said the partnership goes beyond simple gold purchases. “We are building an ecosystem that will soon include features such as metal leasing for returns and instant redemption at partner jewellery stores across the country,” Mathur said.

The UAE is among the most active markets for gold globally. Consumers in the country spend approximately 3.2 billion US dollars annually on physical gold and 28.7 billion US dollars on gold trading, according to World Gold Council data. Per-capita gold demand in the UAE surpasses even Switzerland in recent years.

e& Money Platform Background

e& Money serves more than one million users and is the first digital payments service licensed and regulated by the UAE Central Bank. The platform covers money transfers to more than 150 countries, bill payments, card payments, investments, and loans. It serves both banked and unbanked customers, with artificial intelligence used across registration, credit scoring, fraud detection, and service personalisation.

The gold savings feature integrates within the existing e& Money app, available on both Android and iOS. The company has not stated a specific timeline for the planned metal leasing and jewellery store redemption features mentioned by SafeGold’s managing director.