e& money finance services are entering a transformative new phase as the digital payment platform announced today it has obtained a Finance Company license from the Central Bank of the UAE. This milestone marks a significant evolution in the company’s mission to enhance financial inclusion across the Emirates, moving beyond traditional payment services into comprehensive lending solutions.
Over recent years, e& money has fundamentally reshaped how individuals handle payments, money transfers, and daily transactions. The platform now serves more than two million active customers who rely on the application for everyday payments, international remittances, and card-based spending, making it one of the most comprehensive digital payment systems in the UAE with the highest number of active users in the country.
Strategic Expansion Beyond Payment Services
With this new license, e& money finance capabilities extend into lending services, not as a standalone product but as an integrated component of a cohesive financial experience. This strategic move opens new avenues for individuals to access the financial services they need, integrating credit services within a simple and trusted digital environment.
The development reinforces e& money’s long-term vision for financial inclusion and its ambition to become a comprehensive financial application that supports customers throughout their entire financial journey, from daily transactions to moments that enable growth, stability, and progress.
AI-Driven Credit Assessment Model
This new chapter fundamentally adopts a data-driven and artificial intelligence-based approach to credit. By leveraging actual transaction behaviors, alternative data, and advanced analytics, e& money has developed a sophisticated model for assessing creditworthiness. This model aims to responsibly expand credit access to new segments of society, including individuals who were previously ineligible for loans.
“The UAE is distinguished by an advanced digital economy that enables us to work on providing more credit and lending services accessible to everyone. Through this new chapter, e& money is reshaping how credit is assessed and delivered, using advanced data analysis and technology capabilities to provide people with the opportunity to benefit from financial services that suit their needs.”
Khalifa Al Shamsi, CEO of e& life and e& international
Comprehensive Lending Solutions Portfolio
During this new phase, e& money will gradually introduce a range of lending solutions designed to meet diverse needs. These solutions include Buy Now Pay Later services, cash loans, early salary access, credit cards, and several other solutions, all focusing on transparency, affordability, and strong levels of customer protection.
Future Outlook for Digital Financial Services
This expansion strengthens e& money’s role within the broader digital services ecosystem of the e& Group, cementing its position as a catalyst for inclusive growth and digital transformation in the UAE. As e& money enters this new era, the platform will clearly focus on making financial services simpler, more inclusive, and easier to access, while transforming everyday financial activities into real opportunities for everyone. The strong foundation built through years of payment services, combined with advanced data analytics capabilities, positions the platform uniquely to serve underserved segments of the population and drive meaningful financial inclusion across the Emirates.
