Telecom operator e& UAE launched its new Business Pro AI plans today, bundling business broadband with Microsoft Copilot at no additional cost for corporate customers. The new package combines high-speed fibre connectivity with generative artificial intelligence tools under a single monthly subscription designed for small and medium-sized enterprises across the United Arab Emirates.
Features of Business Pro AI
The package integrates secure connectivity, digital workplace applications, and AI-assisted task automation under one contract. Consequently, businesses no longer need to manage separate software licenses across multiple vendors, reducing procurement complexity for expanding teams.
“SMEs play an essential role in the UAE economy, but many continue to face cost and implementation barriers when adopting advanced AI tools. By including Microsoft Copilot within eligible Business Pro AI plans at no additional cost, alongside faster speeds, we are making AI-powered productivity more accessible and better supported for businesses.”
Esam Mahmoud, Senior Vice President, SMB Sales and Marketing, e& UAE
Productivity Tools for Small Businesses
Adopting advanced digital systems often introduces heavy recurring license fees for growing enterprises. The new offering in the telecommunications sector removes these standalone costs by combining core network infrastructure with productivity software in one billing cycle.
Through Microsoft Copilot, workers can automate routine tasks, draft emails, analyze operational data, and create content quickly. In addition, the integration allows staff to direct their time toward business expansion and client engagement rather than repetitive administrative work.
National AI Adoption Context
The product launch coincides with growing usage of artificial intelligence across the country. According to Microsoft’s latest AI Diffusion Report, 70.1 percent of the working-age population in the UAE uses generative AI, which represents the highest adoption rate globally.
Furthermore, the collaboration strengthens the broader economy by modernizing digital operations for local commercial firms. Business clients can subscribe to Business Pro AI or schedule consultations regarding Copilot deployment by contacting their dedicated account managers or calling 800-77333.
Strategic Enterprise Collaboration
This initiative expands the strategic partnership between e& UAE and Microsoft while supporting national digital transformation objectives. The operator continues to embed digital intelligence and software solutions directly into its connectivity services for commercial and government entities.
