Bigo Live has officially joined the Esports World Cup 2026 as an official content partner to bring interactive tournament coverage to the Middle East and North Africa (MENA) region.
The social livestreaming platform is offering Arabic-speaking fans access to livestreams, creator watch parties, and exclusive rewards. Consequently, the collaboration aims to enhance the digital viewing experience for regional gaming enthusiasts. Fans can access dedicated event pages, tournament schedules, and real-time notifications directly within the apps platform.
Following an opening ceremony in Paris on July 8, the tournament features more than 2,000 players and 200 clubs representing over 100 countries. The seven-week competition offers a total prize pool of USD 75 million, drawing significant attention from the global gaming community.
“Our goal is to make esports viewing a truly interactive and communal experience. By bringing world-class tournament action to Bigo Live, we are empowering regional creators, celebrating the passion of MENA’s gaming communities, and demonstrating our continued commitment to the future of digital entertainment.”
Khaldoun Mahmoud, Government Relations Director, Middle East & North Africa, BIGO Technology
Interactive Features for Esports World Cup 2026
The platform is moving beyond conventional broadcasting by introducing creator-led special streams and watch parties. These sessions will feature multilingual conversations, live reactions, and shared commentary to connect fans during major matches of the Esports World Cup 2026.
Users can also participate in match predictions, tournament discussions, and themed giveaways. Specifically, these interactive elements are designed to increase engagement across the platform’s social media channels throughout the event.
Schedule of Upcoming Mobile Tournaments
The activation focuses on mobile titles that have a strong presence in the regional market. The schedule includes the Mobile Legends: Bang Bang (MLBB) Mid Season Cup, which runs until August 1.
This will be followed by the Honor of Kings World Cup from July 30 to August 8. Additionally, the PUBG Mobile World Cup is scheduled from August 6 to August 16, leading up to the closing ceremony on August 23.
Regional Gaming Growth
The partnership comes at a time of rapid growth for interactive entertainment in the MENA region. For instance, the Dubai Esports and Games Festival recently attracted more than 43,000 attendees, highlighting the expanding audience for competitive gaming.
Future Outlook
As the Esports World Cup 2026 progresses, Bigo Live plans to maintain its coordinated coverage across all digital channels. This approach ensures that regional fans remain connected to every major phase and ceremony of the global tournament.
