The Fynd Create platform has officially launched in the GCC region to integrate fashion design, sourcing, and production within a single digital environment.
Backed by Reliance Retail Ventures Limited, retail technology company Fynd introduced the system to help fashion brands manage their product lifecycles. The launch comes as regional retailers face growing demand for faster product cycles and more efficient inventory planning.
Regional Market Growth and Demand
According to data from BlueWeave Consulting, the GCC apparel market is projected to grow from USD 34.9 billion in 2023 to USD 44.4 billion by 2030. Furthermore, Alpen Capital’s GCC Retail Industry Report 2024 projects that Saudi Arabia and the UAE will account for 77.7% of total GCC retail sales by 2028. This growth highlights the regional demand for digital tools like the Fynd Create platform to manage supply chains.
Connecting the Fashion Value Chain
The system connects four critical stages of the fashion value chain: design, manufacturing, inventory management, and distribution. By utilizing Fynd’s existing commerce infrastructure, which supports more than 2,300 brands globally, the platform links businesses with over 800 vendors, fabric mills, and manufacturing partners. In early deployments, fashion brands reported up to 60% improvements in design productivity.
Features of the Fynd Create platform
Design teams can use the system to generate collections based on text prompts such as “resort wear” or “festive fusion” to align with consumer demand. Additionally, the platform integrates Fynd Snap, an artificial intelligence visual content engine that generates photorealistic on-model imagery from flatlays or 3D renders. This integration reduces the need for traditional photoshoots and accelerates catalog creation.
Executive Insights and Regional Strategy
“Fashion brands today are under pressure to move faster, make sharper decisions and respond to consumers in real time without compromising creativity or brand identity. With Fynd Create, we are bringing intelligence, creativity, sourcing, production and fulfillment into one connected ecosystem, enabling brands to turn insight into commercially relevant collections at speed and scale.”
Ronak Modi, Chief Business Officer – Global, Fynd
The deployment of the Fynd Create platform reflects the company’s strategy to expand its footprint across the Middle East. The company is currently collaborating with retailers, brands, and technology partners across the GCC as part of its regional expansion. Fynd currently serves more than 20,000 stores and 300 enterprise retailers globally.
