Serial entrepreneur Brahms Chouity has launched the fyuze AI platform in London to assist brands in identifying and evaluating content creators across the Middle East. The UK-incorporated intelligence platform aims to bring structure and data-driven decision-making to the growing creator economy.
The platform operates as an intelligence layer for social media marketing, moving away from manual research and vanity metrics. Specifically, it analyzes audience quality, engagement authenticity, and brand alignment to help advertisers make informed decisions.
Features of the fyuze AI platform
The fyuze AI platform uses a proprietary system to scan and interpret creator data in real time. Consequently, users can discover creators and detect authentic influence instantly. The company operates as a software-as-a-service (SaaS) business with subscription models and future API monetization.
“Influence has become one of the most powerful forces in modern business, but the system behind it is still incredibly inefficient, fragmented, and driven by guesswork. I built fyuze to solve that problem at its root.”
Brahms Chouity, Founder of fyuze
Chouity, an Australian-Lebanese entrepreneur, has launched more than 50 ventures across technology, media, and hospitality over 25 years. Notably, his experience includes building the regional food and lifestyle platform DaddyFoody. This background provided the practical insights needed to develop the new artificial intelligence tool.
Addressing Market Inefficiencies
Many businesses face growing pressure to justify their marketing spend on content creators. To address this, the platform provides real-time analytics that verify audience engagement. This verification helps brands avoid fraudulent accounts and focus on genuine partnerships. Furthermore, the system allows agencies to manage multiple campaigns simultaneously through a single dashboard.
Middle East Expansion Plans
As digital adoption accelerates in the Middle East, the regional economy is seeing rapid growth in creator-led commerce. The platform enters the market with its technology, infrastructure, and payment systems fully tested and operational. Meanwhile, the company plans to expand its services to meet the rising demand for accountable brand partnerships.
Future Outlook
The London-based company is positioned to scale its operations globally while maintaining a strong focus on Gulf markets. Future updates will include enterprise licensing options and expanded API integrations for larger agencies. As a result, the platform aims to establish a standardized metric for creator evaluation across different regions.
