Wallan Trading Company has opened its first dedicated showroom for Genesis Certified vehicles in Riyadh. The facility represents a major expansion for the luxury automotive brand within the Saudi Arabian market. Senior executives and media representatives attended the opening ceremony on June 11, 2026.
This launch aligns with the joint strategy of Genesis and Wallan to capture a larger share of the pre-owned car segment. Meanwhile, the demand for high-quality pre-owned cars continues to rise across the Kingdom. Consequently, both companies are focusing on providing reliable options for local buyers.
Features of the New Riyadh Facility
The newly inaugurated showroom spans an area of 340 square meters. Specifically, the facility features an interactive environment designed to educate visitors about the certification process. Visitors can view a detailed demonstration of the multi-point inspection system.
In addition, the showroom includes an information panel highlighting the use of genuine parts. A dedicated section is also available for warranty and after-sales services. Furthermore, a comparison wall helps customers understand the differences between standard used cars and certified models.
Rigorous Inspection Protocols for Genesis Certified vehicles
The company aims to change the pre-owned market by offering Genesis Certified vehicles that undergo detailed manufacturer-approved checks. Every car must pass these strict evaluations before receiving official certification. As a result, buyers receive a high level of confidence and transparency during their purchase.
Mohammed Aboul Nour, Managing Director of Genesis at Wallan Trading Company, commented on the launch. He stated that the specialized showroom in Riyadh expands the range of options available to customers. Moreover, he noted that the vehicles undergo strict inspections to ensure quality.
“The launch of this specialized showroom in Riyadh is a strategic step that enhances our service offerings. We are committed to delivering a buying experience that meets global standards.”
Mohammed Aboul Nour, Managing Director of Genesis at Wallan Trading Company
Strategic Growth in the Saudi Luxury Market
The expansion comes during a period of rapid growth in the Saudi luxury automotive sector. Notably, local consumers are increasingly seeking premium ownership experiences that offer long-term value. This facility directly addresses those market demands by offering verified luxury options.
Fahad Al-Wallan, Chairman of Wallan Holding Company, emphasized the importance of this milestone. He stated that the showroom provides peace of mind for buyers of Genesis Certified vehicles in the Kingdom. Additionally, he highlighted the commitment to delivering a reliable ownership experience.
“The opening of the first dedicated showroom for certified pre-owned Genesis vehicles marks a significant milestone for the brand in the Saudi market. It reflects our commitment to delivering an experience built on trust, quality, and transparency.”
Fahad Al-Wallan, Chairman of Wallan Holding Company
Long-Term Partnership and Future Outlook
Wallan Trading Company serves as the official dealer for Genesis in the Central Region of Saudi Arabia. Over the years, the distributor has established an integrated network of showrooms and service centers. This network supports the brand’s growth and strengthens its local market presence.
This partnership continues to focus on the “Quiet Luxury” philosophy of the brand. By expanding into the certified pre-owned segment, the companies aim to secure sustainable growth. This strategy aligns with the broader economic developments in the economy of Saudi Arabia.
