The newly extended Genesis Wallan partnership with Al Hilal Saudi Club will continue for the next five years to support sports mobility in the Kingdom. Wallan Trading Company, the official distributor of Genesis in the Central Region, confirmed the renewal of the sponsorship agreement. This long-term commitment aims to integrate commercial activities with the local sports sector.
Details of the Renewed Agreement
Under the terms of the contract, the distributor will provide 35 Genesis vehicles to the club’s players and administrative staff. Furthermore, the agreement grants the automotive brand a package of commercial and marketing rights. These rights include brand placement across various media platforms and sports facilities associated with the club, ensuring high visibility.
The official signing ceremony took place at the Genesis showroom in Riyadh. H.R.H. Prince Nawaf bin Saad, Chairman of Al Hilal Club Company, and Fahad bin Saad Al Wallan, Chairman of Wallan Holding Company, signed the document. Notably, this collaboration aligns with the growing investments in the local automotive market.
The Genesis Wallan partnership Objectives
The collaboration aims to support the commercial growth of the club while expanding the market reach of the vehicle brand. Meanwhile, the private sector continues to play an active role in developing local sports infrastructure. This agreement represents a strategic alignment between corporate entities and major sports organizations in Saudi Arabia.
Executive Statements on the Sponsorship
“This agreement marks a new chapter in the successful partnership between Al Hilal and Genesis, represented by Wallan Trading, a relationship built on mutual trust, shared ambition, and a commitment to excellence.”
H.R.H. Prince Nawaf bin Saad, Chairman of Al Hilal Club Company
Fahad bin Saad Al Wallan stated that the relationship with the club goes beyond a traditional sponsorship. He noted that the agreement reflects mutual trust and a shared vision for the future. Additionally, the company aims to support national sports institutions that represent the Kingdom on regional and global stages.
Alignment with National Development Goals
This sports sponsorship aligns with the broader economic goals of Saudi Vision 2030, which encourages private sector participation. The ongoing development of the sports sector contributes directly to the national economy and local tourism initiatives. Consequently, partnerships of this nature help improve the quality of life by supporting athletic institutions and community engagement.
As the local market expands, the Genesis Wallan partnership highlights how automotive distributors can engage with large consumer segments. The integration of commercial brands into sports platforms remains a key driver for business growth in the region. Both organizations expect to build on this foundation over the five-year term.
