HONOR service centre Saudi Arabia opened its first and largest after-sales service centre outside China on April 26, 2026, marking a major expansion milestone for the AI device company in the Kingdom. The facility in Riyadh spans approximately 180 square meters and represents HONOR’s largest service operation beyond its home market.
Jerry Liao, General Manager of HONOR Saudi Arabia, said the centre reflects the company’s long-term commitment to customers in the Kingdom. “The opening of our largest after-sales service centre in Saudi Arabia is a defining milestone in HONOR’s journey in the Kingdom,” Liao stated. “As Riyadh continues to lead as a hub for growth and innovation, this investment reflects our long-term commitment to our customers and partners here.”
Expanding HONOR’s Regional Service Network
The new HONOR service centre Saudi Arabia facility addresses rising demand for reliable after-sales support in the Kingdom. The centre enables faster service turnaround and streamlined support for users across Riyadh and surrounding areas. This expansion builds on HONOR’s existing presence, which already includes 14 stores equipped with service zones throughout the region.
The investment reflects broader infrastructure development in a market where premium technology adoption continues to accelerate. As consumers increasingly seek dependable service solutions, the facility positions HONOR as a committed long-term partner in Saudi Arabia’s digital growth journey.
Service Centre Specifications and Design
Designed with customer accessibility in mind, the Riyadh facility reduces customer effort through optimized workflows and faster processing times. The 180-square-meter space represents a new benchmark for after-sales support in the Kingdom, setting standards for service quality and convenience that align with consumer expectations for premium technology brands.
The centre’s opening comes as demand for reliable mobile device support grows across Saudi Arabia. HONOR’s commitment to accessible and quality service directly addresses this need within the regional technology ecosystem.
Opening Promotions and Customer Incentives
To mark the opening, HONOR introduced limited-time promotional offers from April 23 to April 30. Customers could access discounts up to 50 percent on selected products and participate in a 100 percent winning rate lucky draw during the launch period.
A separate service campaign running through May 5 offered complimentary benefits including free screen protectors, free artistic back films, no labour fees for repairs, and free gifts featuring accessories and lifestyle items. These offerings reinforced HONOR’s position as a value-driven brand while encouraging customer engagement during the opening period.
Visual Celebration at Kingdom Tower
Coinciding with the service centre opening, HONOR illuminated the Kingdom Tower façade in Riyadh with a visual display showcasing the HONOR 600 series. The tower, Saudi Arabia’s most prominent architectural landmark, served as the backdrop for celebrating the company’s latest technological innovations alongside its expanded service network in the Kingdom.
This strategic visibility reflected HONOR’s confidence in the Saudi market and its commitment to the region’s technology sector. The company’s investment in both physical service infrastructure and high-profile marketing demonstrated its approach to supporting long-term business growth in the Kingdom’s evolving digital economy.
HONOR’s Market Position and Future Direction
The service centre opening signals HONOR’s strategic intent to deepen its presence in Saudi Arabia beyond product sales. By investing in service quality, accessibility, and customer experience infrastructure, the company positions itself as a provider committed to supporting device owners throughout their ownership lifecycle.
This expansion aligns with Saudi Arabia’s Vision 2030 objectives for digital transformation and economic diversification. As the Kingdom’s technology sector matures, companies like HONOR that prioritize customer support infrastructure demonstrate confidence in sustained market growth and consumer demand for premium technology solutions.
