Kreab Saudi Arabia, the new regional office of global strategic communications advisor Kreab Worldwide, has opened in Riyadh. The office is the company’s first in the Middle East and reflects its commitment to strengthening presence in the Saudi market, the company said.
The expansion aligns with Saudi Arabia’s economic transformation under Vision 2030. The company cited opportunities in investment, energy, technology, infrastructure, and giga-projects alongside growing demand for corporate communications and reputation management services in the Saudi market. Riyadh’s selection as the regional hub reflects the Kingdom’s rising status as a business and investment center, driven by major national projects and the attraction of regional headquarters for multinational firms.
New Leadership Appointed for Kreab Saudi Arabia
The office launch came with a new leadership structure. Shurjil Syed was named Managing Partner of Kreab Saudi Arabia, and Theodor Swedjemark was appointed Chairman. The company said the leadership team aims to support growth plans and strengthen its position in the specialized consulting sector in the Kingdom and the region.
“Saudi Arabia is undergoing exceptional economic and developmental transformations that require advanced communication solutions built on credibility, precision, and deep strategic insight.”
Peje Emilsson, Founder and Owner, Kreab Worldwide
Emilsson added that the establishment of Kreab Saudi Arabia reflects a long-term commitment to the market and confidence in its future under Vision 2030. He stated that the firm looks forward to working with government entities, the private sector, and international institutions from its new Riyadh headquarters.
Advisory Services and Client Focus
The Riyadh office will serve Saudi institutions, government entities, investment firms, family businesses, and multinational corporations operating in the Kingdom and region. It will also serve international organizations seeking to enter or expand in the Saudi market. Services include strategic communications consultancy, corporate affairs, reputation management, and public affairs solutions.
The office will benefit from Kreab’s global network spanning more than 30 countries across Europe, North America, Latin America, Asia, and Africa. This network combines international expertise with local market knowledge.
Local Expertise and Global Presence
Shurjil Syed, Managing Partner of Kreab Saudi Arabia, has over 20 years of professional experience in strategic communications and public affairs within the Kingdom. He has worked with government institutions and major companies in energy, technology, engineering, consulting, and consumer goods sectors, including experience at the Public Investment Fund.
Kreab Worldwide was founded in Sweden and has more than 55 years of experience in corporate communications, reputation management, and navigating complex regulatory environments. Its international presence spans Europe, Latin America, North America, Asia, Africa, and the Middle East.
Future Outlook for Kreab in the Region
The establishment of Kreab Saudi Arabia aligns with the Kingdom’s direction toward attracting regional headquarters for international companies and localizing global expertise. Riyadh hosts a strong concentration of government entities, the Public Investment Fund, and multinational companies. The office is positioned to support organizations building effective communication strategies and strengthening relationships with stakeholders at local and international levels.
