Hisense has introduced its latest laser display technology to enhance home viewing for the upcoming FIFA World Cup 2026. The company aims to provide larger screens and clearer picture quality for football fans during the tournament. Consequently, these display solutions are designed to recreate a stadium atmosphere within residential spaces.
Hisense introduces laser display technology for home viewing
The newly launched XR10 Laser Projector is designed for home entertainment rooms where families gather. Specifically, this device projects images up to 300 inches with high brightness and lifelike colors. Moreover, it features flexible installation options and intelligent image optimization to adjust the viewing environment automatically.
The XR10 projector offers large scale viewing
In addition to the projector, the L9Q TriChroma Laser TV offers an alternative for everyday living spaces. This model provides a display size of up to 200 inches to show match details clearly. Furthermore, the television includes an Ambient Light Rejection screen that maintains image quality during daytime viewing without requiring a dark room.
“The passion for football across the Middle East has reached new heights, with the outstanding performance and strong participation of teams from the region making this World Cup even more exciting. We are proud to help fans experience every moment through our latest display innovations. Whether families are gathering in their living rooms or hosting friends for the knockout rounds, our laser display technology brings the stadium atmosphere home, capturing every detail of the action on screens up to 300 inches.”
Jason Ou, President of Hisense Middle East and Africa
The L9Q TriChroma television features ambient light rejection
According to data from market research firm Omdia, Hisense ranks first globally in the 100-inch and larger television segment from 2023 through the first quarter of 2026. The company, which was founded in 1969, operates in more than 160 countries. Additionally, it serves as an official sponsor for the FIFA World Cup 2026 to connect with global audiences.
Market leadership and sports partnerships
The new display products are currently available across the Middle East through authorized retailers and electronics stores. Meanwhile, the company continues to develop its RGB MiniLED innovations alongside its laser lineup. These products aim to provide immersive home entertainment options for sports enthusiasts throughout the region.
To meet the demands of modern home setups, the integration of advanced smart devices and laser display technology has become increasingly common. Consumers looking for premium entertainment experiences often seek larger screens that support high-resolution content. As a result, the demand for versatile projection systems and large-format televisions continues to grow in the regional market.
