Wallan Trading Company has received the Legacy Partner award at the Hyundai Partners Summit 2026 held in Boston, United States. The distributor, which represents the brand in the Central Region of Saudi Arabia, was recognized for its operational performance and customer service. This recognition marks a milestone in the decades-long relationship between the two entities.
The event brought together global distributors to discuss market developments. Wallan Trading Company is the longest-serving distributor for the brand in the Kingdom, having started its operations in 1984. Consequently, this award highlights the distributor’s long-term commitment to the local automotive sector.
“Receiving the Legacy Partner award is a source of pride for all of us at Wallan Trading Company. It stands as proof of our achievements, the success of our operational model, and the depth of our investments in talent, facilities, and digital transformation.”
Fahad Al-Wallan, Chairman of Wallan Holding Company
Evaluation Criteria for the Legacy Partner award
The parent company, Hyundai Motor Company, grants this distinction based on an annual evaluation of its global distributors. Specifically, the assessment uses a system of indicators to identify top performers across international markets. These indicators include sales volume, market growth, customer satisfaction, and after-sales service quality.
In addition, distributors must adhere to corporate identity standards and facility requirements. Earning the Legacy Partner award requires meeting these strict criteria across the entire value chain. As a result, the evaluation ensures that only high-performing partners receive this global recognition.
Strategic Partnership and History
The relationship between the two companies spans more than four decades. It began when Wallan Trading Company secured the distributorship in the Central Region. Since then, the partnership has evolved through continuous development and mutual trust. This long history has helped stabilize the brand’s presence in the Saudi economy.
“Winning this award is global recognition that Wallan Trading Company delivers tangible value to Hyundai and its customers in the Saudi market. It also marks a new starting point and is a powerful motivator for us as we continue striving to offer the best possible experience.”
Fahad Al-Wallan, Chairman of Wallan Holding Company
Operational Expansion in Saudi Arabia
Over the years, the distributor has expanded its operations from a small network into a large distribution system. Currently, the network includes showrooms, sales centers, and after-sales service facilities. These facilities are distributed across several regions, including Riyadh, Qassim, Hail, and Al Jouf.
This geographic expansion allows the company to serve a larger customer base. Meanwhile, the company continues to invest in its infrastructure to maintain service quality. These investments support the overall growth of the local transport and retail sectors.
Future Outlook for Regional Distribution
Looking ahead, Wallan Trading Company aims to maintain its position as a preferred partner in the automotive sector. The company has built its operations since its establishment in 1975. By focusing on service quality and infrastructure, the distributor plans to continue its growth trajectory in the Kingdom.
