LG Electronics growth in three key markets accelerated sharply in 2025, with combined revenue in Saudi Arabia, India and Brazil reaching KRW 6.2 trillion — a rise of more than 20 percent compared to 2023. That figure represents more than twice the company’s overall corporate growth rate during the same period.
CEO Lyu Jae-cheol reaffirmed the company’s target to double revenue across these three markets by 2030. He stated this goal in his first message to employees following his appointment at the end of 2025. The strategy aims to diversify LG’s portfolio beyond mature markets such as Korea, North America and Europe.
Saudi Arabia: B2B and Government-Led Opportunities
LG Electronics growth in Saudi Arabia builds on a partnership with appliance distributor Shaker that dates to 1995. Over nearly three decades, the two companies have jointly developed HVAC technologies optimized for extreme climate conditions. Moreover, LG has signed large-scale supply agreements tied to Saudi government-led development projects over the past year.
These agreements include cooling solutions for one of the Middle East’s largest net-zero artificial intelligence data centers within a smart city project. In addition, LG secured contracts for AI home and smart solution deployments for a major premium residential development. Saudi Arabia’s national development initiatives under Vision 2030 continue to generate expanding B2B and B2G opportunities for the company.
Brazil: New Manufacturing Facility in Paraná
Brazil, the world’s 11th-largest economy, continues to show improving consumer purchasing power. To meet growing demand, LG is investing more than USD 200 million to build a new manufacturing facility in Paraná state. The company targets the start of operations in 2026.
The site covers 767,000 square meters with a total floor space of 70,000 square meters. It will produce premium and region-specific home appliances. Combined with LG’s existing production site in Manaus, Amazonas, annual local production capacity for premium appliances and components in Brazil is expected to reach approximately 7.2 million units. Furthermore, the facility will serve as an export base for neighboring South American markets.
India: LG Essential Series for Local Needs
India remains a core market where LG holds leading market share across major home appliance categories. Appliance penetration in the country stands at only 20 to 30 percent, indicating significant long-term growth potential. Consequently, LG recently introduced the India-exclusive LG Essential Series, designed around local lifestyle patterns, climate conditions and purchasing power.
The lineup includes washing machines, air conditioners and refrigerators. Localized features include washing machines that operate under low water pressure and hard water conditions, and air conditioners engineered for stable cooling in extreme summer temperatures up to 55 degrees Celsius. Refrigerators in the series offer expanded fresh-food storage tailored to vegetarian dietary preferences, with designs that reflect local aesthetics.
LG Electronics Growth Strategy: Global Outlook
LG reported global revenue of over KRW 89 trillion in 2025 across its four business units: Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution. The company employs more than 75,000 people worldwide and maintains a presence in almost every country.
By focusing on localized production, supply chain optimization and expanded B2B infrastructure solutions, LG aims to build a more resilient and diversified foundation for sustained global growth. The three target markets — Saudi Arabia, India and Brazil — represent a combined growth engine that the company expects to outpace its mature-market segments through 2030.
“The strategy aims to maximize growth in high-potential regions while strengthening portfolio balance beyond mature markets such as Korea, North America and Europe.”
Lyu Jae-cheol, CEO, LG Electronics
