LG Electronics partnered with stc tv to launch a new feature on LG smart TVs in Saudi Arabia, Kuwait, and Bahrain. This collaboration brings the digital streaming service directly to the home screen of the webOS platform. Consequently, users can access local and international media content through a dedicated quick access option.
Quick Access Feature on LG smart TVs
The new integration places the streaming application prominently on the home screen of the television. Specifically, users can view trending titles, new releases, and popular shows directly without opening the application first. In addition, the system provides personalized recommendations based on individual viewing habits and user preferences.
This feature is designed for audiences in the Gulf region to ensure direct access to content. Meanwhile, the interface is optimized for the Magic Remote to allow smooth navigation. This integration supports the digital goals of stc group by delivering digital media services directly to consumers.
Subscription Offer for New Users
New subscribers who own LG smart TVs in the three Gulf countries can receive a free three-month subscription. This offer provides unlimited access to a library of movies, series, live channels, and sports programs. As a result, viewers can test the streaming service immediately after setting up their television.
The streaming platform offers a variety of local, regional, and international media. Furthermore, the service is designed to work across multiple devices to provide a consistent viewing experience.
Regional Market Growth and Trends
The partnership comes at a time of rising demand for home entertainment systems in the Gulf region. According to a global survey by Oliver Wyman, consumers in the Gulf countries use approximately three video-on-demand services. Notably, this consumption rate ranks second globally behind the United States.
Market projections from Research and Markets indicate that the Gulf smart television market will grow significantly. Specifically, the market value is expected to rise from 5.85 billion USD in 2024 to 16.36 billion USD by 2033. Therefore, user-friendly interfaces that focus on content delivery are becoming increasingly important for manufacturers.
Integration with webOS Platform
The webOS platform has powered LG smart TVs for more than ten years. It allows users to search for content and customize their viewing experience. Additionally, the LG Channels service offers free live and on-demand content, including movies, news, sports, and comedy.
Meanwhile, stc group operates as a digital enabler with 13 subsidiaries across the Middle East, North Africa, and Europe. The group provides digital infrastructure, cloud computing, cybersecurity, and digital payments. This partnership represents another step in expanding its digital media and entertainment services.