The recent **Lumi branch expansion** into Tabuk, Taif, and Jeddah marks a significant milestone in the company’s regional growth strategy. This move aims to enhance land mobility services across the Kingdom of Saudi Arabia. Under this initiative, the mobility provider has established three new physical locations to serve a broader customer base. The **Lumi branch expansion** allows the company to deploy its digital services and vehicle fleet directly to these growing urban centers.
Strategic Growth in Key Saudi Cities
The new branches in Tabuk, Taif, and Jeddah are positioned to address the rising demand for transport solutions. Notably, these locations will provide both individual rentals and corporate leasing options.
“We are expanding Lumi’s presence in the region through the new openings in Tabuk, Taif, and Jeddah. It reinforces our commitment to powering Saudi Arabia’s digitization and diversification plans on the back of enhanced mobility infrastructure.”
Azfar Shakeel, CEO of Lumi
Details of the Lumi branch expansion
This specific **Lumi branch expansion** aligns with the company’s long-term objective to modernize the local transport sector. Customers in these three cities can now access the company’s digital booking channels for cars and motorcycles. Furthermore, the expansion brings corporate and government leasing services closer to regional clients.
Supporting National Digitization Goals
The company’s operations support the objectives of Saudi Vision 2030 by introducing modern mobility solutions. Specifically, the integration of digital booking channels helps reduce administrative delays for users.
Meanwhile, the development of land mobility infrastructure remains a key component of the Kingdom’s economic diversification. By expanding its physical footprint, the company facilitates easier travel for both residents and visitors.
Fleet Capabilities and Market Presence
Established in 2006 as a sole proprietorship under Seera Group Holding, the company underwent a strategic reconfiguration in 2016. Today, it operates a fleet of over 35,000 vehicles across 44 locations in 20 cities.
In addition to vehicle rentals, the company manages three maintenance centers, mobile workshops, and a used vehicle sales division. This diverse operational model ensures full support for its growing customer base.
