Regional value-added distributor Mindware has announced its participation in Mindware LEAP 2026, scheduled to take place in Riyadh, Saudi Arabia.
The company will present its portfolio covering artificial intelligence, cloud computing, cybersecurity, data modernization, and intelligent infrastructure under the theme ‘Empowering the AI-Driven Digital Enterprise’. Specifically, the event serves as a central platform for engaging with enterprise clients, government entities, and channel partners across the Kingdom.
Expanding AI Initiatives and Vendor Collaborations
During the technology exhibition, the distributor plans to highlight MAGIC, an internal initiative focused on artificial intelligence adoption. In addition, the company will introduce several strategic additions to its vendor network while demonstrating practical business use cases across multiple technical domains.
Fadi Matta, Vice President of Mindware KSA, detailed the strategic objectives behind the company’s event presence in Riyadh.
“Saudi Arabia is writing one of the most ambitious digital transformation stories in the world, and organizations need partners who can turn that ambition into real business outcomes. LEAP is where we show what that looks like in practice bringing together world-class technology vendors, deep technical expertise, and one of the region’s strongest partner ecosystems to power the AI-driven enterprise. Our commitment is simple: help our partners and customers move faster on AI adoption, build stronger cyber resilience, modernize their data foundations, and lead cloud transformation in step with Vision 2030.”
Fadi Matta, Vice President, Mindware KSA
Live Demonstrations and Interactive Showcases
Visitors attending the distributor’s stand will have access to live product demonstrations developed alongside IBM. Furthermore, the booth will feature technology showcases from Lenovo, Xerox, and Eaton, along with an interactive zone hosted by Dell Technologies that offers visitor activities and prizes.
Mindware works with a broad roster of international technology providers to support the regional digital economy. These vendor partners include Autodesk, AWS, Archer, Cohesity, Cloud Software Group, Dahua, DDN, Dell Technologies, Eaton, Forcepoint, IBM, Lenovo, Microsoft, Oracle, R&M, RSA, Splunk, Trellix, Veeam, and Xerox.
Strategic Focus Areas for Mindware LEAP 2026
The showcase at Mindware LEAP 2026 directly addresses key technological priorities in Saudi Arabia, such as generative AI deployment, data sovereignty, cyber resilience, smart cities, and digital government infrastructure. Consequently, the company assists regional enterprises through tailored solution architecture, technical support, specialized training programs, and flexible financing models.
The company maintains operations across the Middle East and Africa, serving more than 7,500 partners through legal entities in 13 countries. In addition to hardware distribution, its operations incorporate pre-sales consulting, implementation services, and channel enablement programs through its regional logistics network.
Exhibition Details and Stand Location
Having participated in the annual conference since its inaugural edition, the distributor continues to use the venue to expand commercial partnerships across the Middle East. Attendees can visit the company during the exhibition at Hall 3, Stand H3.F20.
