The Motorola Razr Fold FIFA 26™ World Cup edition is now available exclusively in Saudi Arabia, following a joint launch by Etihad Etisalat Company (Mobily) and Motorola Mobility, a subsidiary of Lenovo Group. The device went on sale through Mobily’s online platform and physical stores across the Kingdom starting April 13, 2026.
Customers who purchase the Razr Fold through the Mobily App receive a free ticket to attend one of the 2026 FIFA World Cup matches. The offer applies to purchases made from April 13, 2026 onwards.
A Ticket to the World Cup with Every Purchase
The free-ticket promotion ties the device directly to the 2026 FIFA World Cup, giving football fans a tangible incentive beyond the hardware itself. Mobily is distributing the tickets as part of a broader set of joint marketing programs and retail initiatives the two companies plan to run together in the Saudi market.
What the Partnership Covers
Beyond the device launch, Mobily and Motorola said they will execute joint promotional campaigns and retail initiatives designed to strengthen Motorola’s presence among consumers across the Kingdom. The collaboration also targets the business sector, with both companies citing the combination of Motorola hardware and Mobily’s telecommunications and digital services as a basis for expanding their reach in the region.
Motorola Razr Fold: Key Details
The Motorola Razr Fold is a foldable smartphone carrying the FIFA 26™ World Cup branding. Motorola positioned the device around its design and the association with the 2026 tournament, which Saudi Arabia is co-hosting alongside the United States and Canada. The exclusive distribution through Mobily makes the Kingdom the sole market for this edition at launch.
Executives Comment on the Launch
Tariq Al-Anqari, Senior Vice President and Head of Business for the Middle East, Turkey, and Africa at Lenovo, said the collaboration with Mobily reflects the company’s commitment to expanding its partnerships in the Kingdom through strategic product distribution and the development of advanced solutions. He added that pairing Motorola devices with Mobily’s digital services opens wider opportunities for both individual consumers and the business sector across the region.
“The exclusive launch of the Motorola Razr Fold FIFA 26™ World Cup collection in collaboration with Mobily marks a significant milestone in the partnership between the two companies, and reflects a shared commitment to meeting consumer expectations by blending iconic design and experiences associated with the world’s biggest sporting event.”
Fabio Capucci, Vice President and General Manager, Motorola for Europe, Middle East, Turkey, and Africa
Context: Saudi Arabia and the 2026 World Cup
Saudi Arabia’s role as a co-host of the 2026 FIFA World Cup has made the Kingdom a focal point for brands linking their products to the tournament. The Mobily-Motorola deal is one of several commercial partnerships tying consumer technology to the event ahead of its opening. For Motorola, the Saudi launch also represents a broader push into the Kingdom’s mobile devices market, where competition among foldable smartphone makers has intensified over the past two years.
