Apparel Group has partnered with Knowledge Economic City to introduce 24 retail and dining brands at Multaqa AlMadinah Mall. This strategic agreement covers 8,686 square metres of retail space in Madinah. Consequently, the project aims to support the economic goals of Saudi Vision 2030.
Under this partnership, the retail group will open 18 fashion, lifestyle, and specialty retail brands. Additionally, the development will feature six food and beverage concepts. This selection represents one of the largest retail agreements in the region.
Retail Expansion at Multaqa AlMadinah Mall
The collaboration establishes the retail group as the primary partner for the commercial center. Specifically, the project integrates shopping and dining options to serve residents and visitors. This development at Multaqa AlMadinah Mall will expand the local commercial footprint.
Debut Brands in the Holy City
Notably, ten international brands will make their debut in Madinah through this project. These brands include Nando’s, Koton, Wagamama, Birkenstock, Kyra Labs, Levi’s, Forever New, Rituals, Babies & More, and Cakes & Bubbles. As a result, millions of annual pilgrims will gain access to new dining and shopping options.
“Securing 24 internationally recognised brands through a single strategic partnership is transformational, not only for our development, but for Madinah’s evolving retail landscape.”
Dr. Moath Al-Yahya, Chief Executive Officer of Knowledge Economic City
Mixed-Use Development Details
The commercial center serves as the retail core of a larger mixed-use project. Furthermore, the site includes a 390-key Hilton Hotel and 66 Hilton-branded Residences. Commercial offices and public spaces are also integrated into the master plan. This structure supports the local economy and tourism sectors.
Strategic Growth in Saudi Arabia
Neeraj Teckchandani, Chief Executive Officer of Apparel Group, stated that Saudi Arabia remains a key growth market. Meanwhile, the group operates more than 2,600 stores across 14 countries. This expansion at Multaqa AlMadinah Mall aligns with their long-term investment strategy in the Kingdom.
Knowledge Economic City is a publicly listed Saudi joint stock company developing integrated urban destinations. Their projects focus on residential, healthcare, and educational facilities within the Haram Boundary. Ultimately, this partnership establishes a new standard for retail in the region while enhancing the local quality of life.
The retail group manages a portfolio of over 85 international and homegrown brands. Through strategic investments, the company continues to expand its presence in the Saudi market. This project represents a significant step in their regional development plans, contributing to the growth of the local retail sector.
