NTT DATA Zero&One acquisition marks a significant milestone in the Middle East cloud services landscape as the global technology leader expands its regional capabilities. The strategic move positions NTT DATA to capitalize on the rapidly growing cloud market across the Middle East and North Africa region.
On February 10, 2026, NTT DATA, a global leader in AI, digital business and technology services, announced the acquisition of Zero&One, an Amazon Web Services Premier Tier Services Partner operating across the Middle East and North Africa. This acquisition significantly strengthens NTT DATA’s cloud capabilities and market position in a region experiencing unprecedented digital transformation.
Strategic Expansion in Growing Cloud Market
The timing of the NTT DATA Zero&One acquisition aligns perfectly with the Middle East’s cloud services boom. Saudi Arabia’s cloud services market alone was valued at $4.77 billion in 2025 and is projected to more than double by the early 2030s. AWS has announced plans to launch an AWS Region in the Kingdom of Saudi Arabia in 2026, further accelerating regional cloud adoption.
Founded in 2017 and headquartered in Dubai, Zero&One has established itself as a leading regional cloud consultancy. The company holds nine AWS competencies and was among the first in the region to achieve the AWS Generative AI Competency, demonstrating its technical excellence and innovation leadership.
Award-Winning Cloud Expertise
Zero&One’s track record speaks volumes about its capabilities. In 2025, the company was named AWS’s MENA Consulting Partner of the Year and received both the Rising Star Partner of the Year (Consulting) and Design Partner of the Year awards at the EMEA level. These accolades underscore the company’s commitment to delivering world-class cloud solutions.
“This acquisition enables us to deliver high-impact solutions and enhance the value we bring to organizations in the Middle East. Zero&One’s expertise strengthens our ability to deliver the speed, scale and technical depth clients need in today’s cloud-first environment.”
Burcak Soydan, Managing Director for the Middle East at NTT DATA
Comprehensive Cloud Services Portfolio
The acquisition enables NTT DATA to offer an expanded range of comprehensive cloud services to Middle East and African clients. The enhanced portfolio includes:
- Cloud migration and infrastructure optimization
- Application modernization and cloud-native development
- Advanced data analytics and business intelligence
- AI and machine learning solutions
- Cloud operations and managed services
Future Outlook and Regional Impact
“Joining NTT DATA is the natural next step in our growth journey. We’ve built our reputation on delivering world-class cloud expertise to organizations across the Middle East. As part of NTT DATA, we can now combine our regional knowledge and AWS specialization with global resources, expanded service offerings and the ability to support clients on an even larger scale.”
Ali El Kontar, CEO of Zero&One
The combined entity will serve clients across multiple industries including financial services, retail, media and entertainment, healthcare and government sectors. With NTT DATA’s global resources and Zero&One’s regional expertise, organizations throughout the Middle East will have access to enterprise-scale cloud solutions backed by proven technical capabilities and local market knowledge.