The OMODA 4 launch marked a historic milestone in April 2026 at Auto China 2026, as OMODA & JAECOO surpassed one million cumulative global sales three years after the brand’s launch. The automotive brands marked this achievement by launching their “From Million to Annual Million” strategy and rolling out the OMODA 4, positioning both as faster growth vehicles in the global market.
In April 2026 alone, monthly sales reached approximately 70,000 units. The brand has expanded into 69 core markets globally, with a dealer network of 1,364 locations. Europe accounts for 41.5 percent of global sales, with JAECOO 7 topping vehicle sales charts in the UK market, demonstrating competitive performance in highly regulated markets.
Strategic Shift to Annual Million Units
The “From Million to Annual Million” strategy marks a transition from achieving one million units over three years to reaching one million units annually by 2027. The brands will continue developing the Super Hybrid System (SHS), which balances power and energy efficiency. Technologies including Super Intelligent Valet Parking (SIVP) and AI-powered smart cockpits are being rolled out across the lineup, providing drivers with more intelligent driving experiences.
Global operations will focus on deepening presence in mature markets while expanding into new regions. The “brand plus local” operations approach will strengthen the brands’ influence across different geographic markets. This localized strategy supports the brands’ goal of becoming the leading choice for global youth.
OMODA 4 Technical Specifications and Features
The OMODA 4 artificial intelligence integration centers on a “cyber mecha” design concept. The model includes 16 ADAS functions, a 13.2-inch ultra-HD central control screen, and 50W wireless fast charging. The AI Super Voice Assistant supports multi-scenario interaction, designed to understand user preferences beyond basic voice commands.
The OMODA 4 ULTRA Performance Edition includes factory-fitted sports packages, launch control, and professional tuning. Design elements feature Cyber Lightning headlights and mecha-inspired body lines paired with a starship-like cabin aesthetic. A supercar-style start button mirrors Lamborghini design elements while maintaining optimal aerodynamics with customizable color options.
Esports Integration and Youth-Focused Strategy
OMODA has positioned itself as the Official Automotive Partner for VALORANT Esports EMEA. The brand’s OMODA 4 creates a “mobile esports cockpit” optimized for young gamers, combining hardware and user experience design to meet gaming needs. The partnership extends beyond vehicles into broader lifestyle experiences including pet care and karaoke integration.
This cross-industry collaboration reflects the brand’s commitment to engaging global youth segments through gaming and entertainment partnerships. The initiative establishes a new paradigm where automotive design merges with esports culture and entertainment.
After-Sales Service System in Saudi Arabia
OMODA & JAECOO established a comprehensive after-sales system in the Middle East, particularly in Saudi Arabia. The warranty structure includes a 6-year/250,000-kilometer vehicle warranty, a 10-year/1,000,000-kilometer engine warranty, and a 10-year/160,000-kilometer warranty for the three-electric system in SHS Super Hybrid models.
The brands localized their supply chain by establishing a 12,000-plus square meter central warehouse in the Middle East and a 2,000-square-meter local warehouse in Dammam. The Dammam facility stocks over 2,000 spare part types. This infrastructure supports owners across Saudi Arabia, from Riyadh to Dammam, with faster service response times.
Parent Company Background and Market Position
Chery Group, the parent company of OMODA & JAECOO, ranked 233rd in the Fortune Global 500 in 2025. The company achieved the fastest ascent among global automakers and maintained its position as China’s top passenger vehicle exporter for 23 consecutive years. By 2025, OMODA & JAECOO had expanded into 69 markets across Europe, Asia, Australia, Africa, Latin America, and the Middle East.
The brand vision centers on “Co-Create A Beautiful Life With Young People.” OMODA focuses on becoming the world’s leading crossover brand, while JAECOO pursues the philosophy of “From Classic Beyond Classic,” positioning itself as a global elegant off-road brand. In new energy vehicles, both brands rely on SHS technology to provide efficient energy solutions globally.
