The Red Sea Global partnership with technology services provider NTT DATA establishes a joint venture framework to develop digital solutions and managed services across Saudi Arabia and international markets.
Scope of the Red Sea Global partnership
Signed in Riyadh on September 7, 2026, the strategic agreement targets sectors such as hospitality, smart cities, infrastructure, and real estate. The collaboration pairs destination development projects, including The Red Sea and AMAALA, with global digital transformation capabilities.
In addition, the companies plan to investigate a flexible digital services platform to support growing project portfolios. This platform could also supply operational technical capabilities to external organizations across Saudi Arabia and foreign markets.
Advanced Technology and Infrastructure
The joint technical effort combines systems integration with Physical artificial intelligence, IoT sensors, digital twins, and industry cloud platforms. The infrastructure will also use private 5G connectivity to manage communications across remote destinations.
These technical systems will help streamline resource planning and destination operations. Consequently, both parties aim to build operational models that meet global standards.
Executive Statements on Collaboration
Rami Beidas, Managing Director of Saudi Arabia at NTT DATA, noted the strategic value of the project:
“As AI and intelligent technologies reshape industries, organizations are looking for new ways to deliver more connected, personalized and sustainable experiences. Saudi Arabia is uniquely positioned to lead this transformation, and through this partnership we have an opportunity to help accelerate innovation, unlock new digital business models and create solutions that can have relevance well beyond the Kingdom.”
Rami Beidas, Managing Director, Saudi Arabia, NTT DATA
Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, discussed operational priorities:
“The hospitality industry is evolving rapidly as guest expectations become more personalized, connected and experience-driven. Technology has enormous potential to transform how destinations are designed, operated and experienced. Through this strategic partnership with NTT DATA, we will explore innovative digital solutions that can enhance guest experiences, optimize operations and help shape the future of hospitality in Saudi Arabia and international markets.”
Sultan Moraished, Group Head of Technology and Corporate Excellence, Red Sea Global
Future Outlook and Industry Applications
Ultimately, the Red Sea Global partnership seeks to bridge domain knowledge in sustainable destination building with scalable technology. By deploying specialized tools across hospitality assets, both entities plan to export verified solutions to regional and global developers over time.
