British explorer Rosie Stancer has completed a historic 2,000-kilometer **Desert Expedition** across Saudi Arabia along the ancient Incense Route. The all-female team traversed the challenging terrain on foot over several weeks. Notably, the journey concluded in May 2026 with the support of Ford MYNM, marking a significant achievement in modern exploration.
The team walked up to 30 kilometers per day during this **Desert Expedition** through high temperatures and shifting sands. Meanwhile, the ancient trade route, which is a UNESCO World Heritage Site, served as their primary path. This corridor historically carried frankincense and myrrh between the Arabian Peninsula and the Mediterranean, connecting ancient civilizations through trade.
Support for the Desert Expedition
To ensure safety, Ford MYNM provided the team with the All-New Ford Expedition as a support vehicle. Consequently, the vehicle functioned as a mobile base of operations and supply transport across remote areas. Specifically, the team relied on its off-road capabilities in regions lacking infrastructure, where extreme heat and rough terrain presented daily challenges.
“Having the All-New Ford Expedition as our support vehicle was not a luxury, it was a necessity. The Saudi desert is extraordinary, but it is relentless. The vehicle handled everything the terrain threw at it, and Ford MYNM’s support gave us the confidence to push further.”
Rosie Stancer, Explorer
Cultural Encounters Along the Way
During the tourism initiative, local communities welcomed the team with traditional hospitality. Furthermore, Stancer stated that the journey allowed her team to experience the heritage of the region firsthand. As a result, she now considers herself an ambassador for the country’s culture, sharing stories of the people she met along the route.
The Role of Women in Exploration
The all-female composition of the team highlighted the changing social dynamics within the Kingdom. In addition, local residents supported the group throughout their long journey, offering encouragement at various stages. This walk represents a significant milestone for female-led outdoor activities in the region, inspiring future generations of female explorers.
Future Outlook for Saudi Adventure Tourism
The successful completion of this **Desert Expedition** highlights the growing potential of Saudi Arabia as a destination for international travelers. Moreover, the country continues to develop its heritage sites to attract global explorers. This historic walk along the Incense Route demonstrates how modern automotive technology can assist in preserving and exploring ancient paths, opening new opportunities for travel.
