SADAFCO Hajj partnership marks a strategic collaboration between Saudia Dairy and Foodstuff Company and The Association of Watering for the Guests of God to deliver Saudi-made food and dairy products to pilgrims during the Hajj 1447 season. The announcement was made on May 18, 2026, in Jeddah.
The partnership reflects SADAFCO’s commitment to supporting national initiatives that enhance the pilgrim experience while advancing Saudi Vision 2030 objectives. Through the collaboration, SADAFCO will provide selected products under its Saudia brand to serve pilgrims, reinforcing values of hospitality, quality, and care that define the Kingdom’s service to its guests.
Partnership Focus Areas
The SADAFCO Hajj partnership centers on four key objectives. First, the initiative aims to enrich the pilgrim experience through healthy and sustainable products. Second, it seeks to strengthen cooperation between the non-profit and private sectors in service delivery.
Third, the partnership prioritizes logistical efficiency during the Hajj season, ensuring products reach pilgrims reliably across holy sites and service locations. Fourth, the collaboration advances sustainable community service aligned with national priorities and long-term social value creation.
SADAFCO’s Role and Background
SADAFCO, a publicly listed company, has produced high-quality dairy and food products under the Saudia brand since 1976. The company is recognized as one of the leading producers in Saudi Arabia of tomato paste, ice cream, and milk.
Headquartered in Jeddah, SADAFCO operates sales and distribution centers across 24 locations within the Kingdom. The company also maintains a presence in Gulf Cooperation Council countries and exports products to select markets in the Middle East and North Africa. As a Saudi company with deep roots in the food and dairy sector, SADAFCO’s involvement underscores the strength and reliability of locally made products meeting international safety and quality standards.
About the Association of Watering for the Guests of God
The Association of Watering for the Guests of God is a licensed non-profit organization based in Makkah dedicated to providing water services to pilgrims, Umrah performers, and visitors. The organization operates programs that support water delivery at holy sites and key service locations, reflecting the Kingdom’s values of generosity, hospitality, and care.
Through its initiatives, the Association contributes to the Kingdom’s broader objectives under Saudi Vision 2030 by providing essential services during peak pilgrimage seasons. The partnership with SADAFCO extends beyond water services to include nutrition and food security for the millions of guests visiting Saudi Arabia annually.
SADAFCO’s Sustainability Commitment
The partnership aligns with SADAFCO’s sustainability strategy, which centers on four core pillars: People and Community, Consumers, Environment and Climate, and Governance. This collaboration reflects the company’s focus on responsible community engagement, trusted product quality, operational efficiency, and meaningful partnerships.
Patrick Stillhart, Chief Executive Officer of SADAFCO, stated the company remains focused on delivering products that people trust while contributing to initiatives that create lasting value for society. The partnership demonstrates SADAFCO’s commitment to national responsibility and meaningful collaboration with the non-profit sector in support of Hajj services.
SADAFCO’s involvement in Hajj logistics reflects broader industry trends toward private sector partnerships in supporting national events and infrastructure. The collaboration positions both organizations to address the operational and logistical demands of serving millions of pilgrims annually while maintaining the highest standards of food safety, quality assurance, and customer care throughout the Hajj season.
