Salam and UnifyApps signed a Memorandum of Understanding during the LEAP 2026 conference in Riyadh to accelerate artificial intelligence deployment across Saudi Arabia’s government and enterprise sectors. The agreement enables organizations across the Kingdom to integrate intelligent systems and develop AI-native workflows.
Collaboration Between Salam and UnifyApps
The partnership brings together the digital infrastructure of Etihad Salam Telecom Company and the Agentic Automation platform provided by UnifyApps. Under the agreement, the two organizations plan to deliver automation systems tailored to the operational demands of Saudi enterprises, helping them decrease recurring overhead costs while improving operational speed.
Within this commercial framework, Salam serves as the single primary contact point for local sales, technical delivery, and customer support. This arrangement allows client organizations to access external automation tools while adhering directly to Saudi regulatory standards, data policies, and local telecommunications requirements.
Executive Perspectives on the Partnership
Abdullah Khorami, Chief Business Officer at Salam, highlighted the strategic purpose behind the collaboration during the announcement at LEAP 2026.
“Our partnership with UnifyApps is aligned with our commitment to powering what’s next for Saudi Arabia’s digital future and enable government and enterprise organizations to embrace AI-driven transformation with confidence. It supports our evolution as a strategic digital transformation partner, dedicated to delivering innovative solutions that create real value for our customers, drive meaningful business outcomes and support the Kingdom’s ambitious technology agenda.”
Abdullah Khorami, Chief Business Officer at Salam
Amr Abou Reslan, Regional Director at UnifyApps, pointed out the operational value that agent-based automation provides for complex business workflows.
“We are excited to partner with Salam to bring our Agentic Automation platform to Saudi Arabia’s government and enterprise sectors. Salam’s technical capabilities make them the ideal partner to help organizations across the Kingdom harness the power of AI agents to automate complex workflows and drive operational efficiency.”
Amr Abou Reslan, Regional Director at UnifyApps
Integration with National Digital Initiatives
The joint project connects with broader national programs in Saudi Arabia to modernize public administration and private enterprise infrastructure using artificial intelligence. In addition, adopting automated agents allows government departments to handle complex information flows without increasing manual processing bottlenecks.
Salam has operated telecom infrastructure in Saudi Arabia since 2005, providing enterprise data centers and connectivity services that support economic modernization goals under Saudi Vision 2030. Furthermore, using proven infrastructure partners helps lower technology adoption risks for institutional buyers.
Future Outlook for Automated Workflows
As digital services expand across the public sector, the deployment of agent-driven software will help organizations automate repetitive administrative actions across multiple software layers. Consequently, the collaboration established by Salam and UnifyApps provides a domestic delivery model for advanced software solutions across Saudi Arabia.
