Sony has announced the launch of its Crystal LED S Series in Saudi Arabia, introducing two innovative mid-market direct-view LED display models designed to deliver exceptional visibility in bright environments. The ZRD-S12G and ZRD-S15G models combine flexibility, ease of deployment, and cost-effectiveness for corporate, educational, and commercial applications.
Crystal LED S Series Features and Specifications
The Crystal LED S Series features two thin models with impressive technical specifications. Both the ZRD-S12G and ZRD-S15G deliver 800cd/m² of maximum brightness, with pixel pitches of 1.25mm and 1.56mm respectively. These scalable displays are planned for availability in late spring 2026, offering high-quality performance at competitive price points to meet growing customer demands across various sectors.
“The launch of Sony’s new S Series reinforces our commitment to delivering advanced display solutions that meet the growing demands of the Saudi market. Designed with flexibility, performance, and reliability in mind, these displays support a wide range of professional applications across sectors, while offering options that accommodate varying budgets without compromising on quality or consistency.”
Hassan Obaidan, Chief Operating Officer at Modern Electronics
Superior Image Quality in Bright Environments
The new displays incorporate Sony’s Anti-Reflection Surface Technology, previously featured in the BH Series. This technology, combined with the 800cd/m² brightness level, enables rich image expression and accurate natural color reproduction even in ambient light environments or spaces with large windows. The displays maintain exceptional visual quality regardless of lighting conditions, making them ideal for diverse professional settings.
Installation and Integration Benefits
The S Series features a slim cabinet design with approximately 45mm thickness, streamlining installation processes and meeting Americans with Disabilities Act compliance when combined with appropriate wall mount frames. The displays offer seamless integration with NovaStar’s flagship COEX series controllers, including the MX30 and MX40 Pro models. This integration allows cabinet-to-controller distances of up to 100 meters, significantly enhancing installation flexibility for various venue configurations.
Cost-Effective Long-Term Operation
Sony has engineered the Crystal LED S Series for reduced ownership costs through energy-efficient operation, featuring cool surface temperatures and low power consumption. Pre-calibrated modules enable precise installation while simplifying maintenance procedures. The displays include surface protection to prevent accidental contact damage and promote longevity. The modular, bezel-free design allows for seamless video wall construction in various sizes and configurations, providing maximum flexibility for different applications.
Market Availability and Future Outlook
Modern Electronics, Sony’s exclusive distributor in Saudi Arabia, will handle the distribution through its network of 11 Sony World stores and the SonyWorld.sa platform. The company has been Sony’s partner since 1970 and continues to bring innovative display solutions to the Saudi market. Additional details regarding the Crystal LED S Series launch timeline and pricing will be announced in the coming months as the late spring 2026 availability date approaches.