sony

Sony has launched the FE 8-14mm F3.5 Fisheye G lens in Saudi Arabia, priced at SAR 6,599 with availability starting in mid-October.

Sony has updated its audio portfolio in Saudi Arabia with the WH-1000XM4C, WH-CH730N, and WH-CH530 wireless headphones.

Sony has launched its LinkBuds Clip Open wireless earbuds, featuring an open-ear design, 37-hour battery life, and AI-powered noise reduction.

Sony has announced the development of the RIALTO 65, a new 65mm format image sensor block designed for the VENICE 2 digital cinema camera.

Sony launched the 1000X THE COLLEXION premium headphones in Saudi Arabia, featuring refined design, DSEE Ultimate upscaling, and 360 Reality Audio. The range also gets a new Sandstone color for the WH-1000XM6.

Sony announced the FE 100-400mm F4.5 GM OSS super-telephoto lens for Saudi Arabia, featuring 3x faster autofocus and a constant F4.5 aperture in a lightweight 1,840-gram body designed for wildlife, sports, and photojournalism.

Sony launches the Alpha 7R VI camera in Saudi Arabia, featuring a 66.8-megapixel sensor, 5.6x faster processing, and continuous shooting at 30fps for professional photography and video production.

Sony unveiled True RGB technology for upcoming BRAVIA televisions, using independently controlled red, green, and blue light sources to enhance color accuracy and brightness. New models arrive this spring.

Sony launches the INZONE H6 Air open-back gaming headset in Saudi Arabia, featuring lightweight aluminum construction and spatial audio tuning. New Fnatic Edition peripherals and Glass Purple INZONE Buds also arrive in the region.

Sony has introduced the BRAVIA Theatre lineup of soundbars and speakers alongside the BRAVIA 3 II TV, with availability in the Middle East set for July 2026.

Sony launches WF-1000XM6 wireless earbuds in Saudi Arabia with 25% improved noise cancellation, 32-bit audio processing, and enhanced connectivity features starting March 11, 2026.

Sony introduces Crystal LED S Series displays in Saudi Arabia, featuring 800cd/m² brightness and advanced anti-reflection technology for corporate and commercial applications.

Sony Mobile Communications today announced a new addition to the revamped Xperia X series with the stylish selfie-cam masterpiece, Xperia XA Ultra. Its large 6” screen, 16MP front camera, low-light sensor, up to two days battery life* and stylish thin design with a borderless screen makes it a fantastic mid-range smartphone for every need. Boasting […]