sony
James Barnor Receives Sony Photography Honor for 2027
James Barnor has received the Outstanding Contribution to Photography title at the Sony World Photography Awards 2027 ahead of a major London retrospective.
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Sony ECM-AX10 Spatial Audio Microphone Introduced for Smartphone Creators
Sony announced the ECM-AX10 spatial audio microphone in Saudi Arabia, featuring a four-capsule spherical module and direct USB-C smartphone connectivity.
Sony Introduces New Colors for INZONE Gaming Audio Lineup in Saudi Arabia
Sony launched new color variants for its INZONE H9 II headset and INZONE E9 earphones in Saudi Arabia, featuring Fnatic-inspired styling and passive noise isolation.
Sony Introduces FE 8-14mm F3.5 Fisheye G Zoom Lens in Saudi Arabia
Sony has launched the FE 8-14mm F3.5 Fisheye G lens in Saudi Arabia, priced at SAR 6,599 with availability starting in mid-October.
Sony Introduces WH-1000XM4C and Refreshes Entry and Mid-Range Lineup
Sony has updated its audio portfolio in Saudi Arabia with the WH-1000XM4C, WH-CH730N, and WH-CH530 wireless headphones.
Sony Launches LinkBuds Clip Open Earbuds with Open-Ear Design
Sony has launched its LinkBuds Clip Open wireless earbuds, featuring an open-ear design, 37-hour battery life, and AI-powered noise reduction.
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Sony RIALTO 65 Image Sensor Block for VENICE 2 Announced
Sony has announced the development of the RIALTO 65, a new 65mm format image sensor block designed for the VENICE 2 digital cinema camera.
Sony Launches 1000X THE COLLEXION Premium Headphones in Saudi Arabia
Sony launched the 1000X THE COLLEXION premium headphones in Saudi Arabia, featuring refined design, DSEE Ultimate upscaling, and 360 Reality Audio. The range also gets a new Sandstone color for the WH-1000XM6.
Sony Launches FE 100-400mm F4.5 GM OSS Super-Telephoto Lens in Saudi Arabia
Sony announced the FE 100-400mm F4.5 GM OSS super-telephoto lens for Saudi Arabia, featuring 3x faster autofocus and a constant F4.5 aperture in a lightweight 1,840-gram body designed for wildlife, sports, and photojournalism.
Sony Launches Alpha 7R VI in Saudi Arabia with 66.8-Megapixel Sensor
Sony launches the Alpha 7R VI camera in Saudi Arabia, featuring a 66.8-megapixel sensor, 5.6x faster processing, and continuous shooting at 30fps for professional photography and video production.
Sony Introduces True RGB Technology for New BRAVIA Televisions
Sony unveiled True RGB technology for upcoming BRAVIA televisions, using independently controlled red, green, and blue light sources to enhance color accuracy and brightness. New models arrive this spring.
Sony INZONE H6 Air Gaming Headset Launches in Saudi Arabia
Sony launches the INZONE H6 Air open-back gaming headset in Saudi Arabia, featuring lightweight aluminum construction and spatial audio tuning. New Fnatic Edition peripherals and Glass Purple INZONE Buds also arrive in the region.
Sony Launches BRAVIA Theatre Lineup and BRAVIA 3 II TV for Middle East Markets
Sony has introduced the BRAVIA Theatre lineup of soundbars and speakers alongside the BRAVIA 3 II TV, with availability in the Middle East set for July 2026.
Sony WF-1000XM6 Wireless Earbuds Launch in Saudi Arabia with Enhanced Noise Cancellation
Sony launches WF-1000XM6 wireless earbuds in Saudi Arabia with 25% improved noise cancellation, 32-bit audio processing, and enhanced connectivity features starting March 11, 2026.
Sony Launches Crystal LED S Series in Saudi Arabia with Advanced Display Technology
Sony introduces Crystal LED S Series displays in Saudi Arabia, featuring 800cd/m² brightness and advanced anti-reflection technology for corporate and commercial applications.
Sony Releases Free Update for Alpha 1 II and Alpha 9 III
(Dubai – United Arab Emirates, 30 Oct 2025) – Sony Electronics is providing free software updates[i] for the interchangeable-lens cameras Alpha 1 II and Alpha 9 III starting October 30, 2025. These updates support “Real-time Recognition AF+ (Plus)” with improved person recognition performance and recording of authenticity information for videos. Some features of this software […]
Creativity Connected: Sony Demonstrates Next-Generation Tools and Ecosystems for The Media Industry at IBC 2025
Sony’s tools and services usher in a new era of authentic and creative storytelling through simplified integration, impeccable image quality, sustainable approaches and cloud-native or hybrid workflows. (Riyadh, Saudi Arabia, 10 September 2025) – The Sony IBC 2025 exhibit will present a powerful combination of hardware and software solutions – including camcorders, studio cameras, monitors, […]
Sony Expands Lineup of High-Speed CFexpress Type A Memory Cards Compatible with CFexpress 4
The latest models include 480GB and 240GB options, which complement recently launched high-capacity cards, and provide users with flexible choices to meet their specific needs (Riyadh, Saudi Arabia – 11 September 2025) – Sony is strengthening its portfolio of CFexpress Type A Memory Cards to accommodate the varying needs and budgets of professional and prosumer […]
Sony Delivers Big on Home Entertainment
With the BRAVIA 5 98” Set to Launch In Saudi Arabia Harnessing advanced AI and Mini LED technology set to deliver unprecedented picture quality and room filling sound tailored to every moment (Riyadh, Saudi Arabia, 17 August 2025) – Sony Middle East and Africa today announces its 2025 BRAVIA lineup including the BRAVIA 5 98” […]
Sony’s New NFL Coach’s Headsets are Set to Debut on the Sidelines for 2025 Season
Custom-Built Headsets Utilize Sony’s Industry-Leading Sound Quality and Noise-Canceling Technology to Deliver Critical Sideline Communication in all Types of Game Day Conditions Dubai, United Arab Emirates — July 15, 2025 — Sony and the National Football League today announced the debut of their all-new NFL Coach’s Headsets, custom-developed from scratch to meet the demands of […]