The first SOUEAST showroom Jeddah has officially opened, as Motion Motors inaugurated the Chinese automotive brand’s entry into the Western Region of Saudi Arabia. The opening ceremony took place on March 5, 2026, on King Abdulaziz Road, and was attended by Muntaser Abu Al Hasan, Automotive General Manager of Motion Motors, alongside company partners, representatives of SOUEAST Motors International, customers, automotive media professionals, and social media influencers.
Strategic Location on King Abdulaziz Road
Motion Motors selected King Abdulaziz Road as the showroom’s location due to its accessibility from various city districts and its status as a commercial hub hosting numerous major brands. The company said the site reflects its intent to establish a presence at a point that ensures convenient customer access across the Western Region.
SOUEAST Showroom Jeddah: Design and Facility Details
The showroom spans 1,185 square meters, making it one of the largest SOUEAST facilities in the region. It was designed in accordance with SOUEAST’s latest global brand identity standards. The facility includes spacious display areas, a dedicated vehicle delivery zone, and informational sections where customers can examine the brand’s technologies and specifications.
“The opening of the first SOUEAST showroom in Jeddah represents an important strategic milestone for Motion Motors and the first step in our expansion journey across the Western Region. Jeddah is a key and dynamic automotive market, and our presence here reflects our confidence in the growing demand for high-quality vehicles that offer strong competitive value.”
Muntaser Abu Al Hasan, Automotive General Manager, Motion Motors
Hybrid S08DM Leads the Model Lineup
The showroom will display all SOUEAST models currently available in the Saudi market. The hybrid S08DM, launched in Saudi Arabia in February 2026, leads the lineup. Abu Al Hasan said the company targets families, young customers, and professionals seeking vehicles that combine design, advanced technology, high safety standards, and reasonable operating costs.
The automotive market in Saudi Arabia is experiencing notable growth, driven by the objectives of رؤية السعودية 2030. Abu Al Hasan expressed optimism that demand for high-efficiency vehicles, particularly in the hybrid and energy-efficient segments, will continue to rise. Motion Motors said it plans to expand its network to additional cities in the Western Region during the next phase.
After-Sales Services and Expansion Plans
Abu Al Hasan stated that the company has established a fully equipped service center featuring a trained and certified technical team, continuous spare parts availability, competitive warranty programs, and flexible maintenance packages. He emphasized that the customer relationship begins at the point of purchase rather than ending there.
“Our goal is to build long-term relationships based on trust and commitment through service quality, prompt response, and transparent dealings.”
Muntaser Abu Al Hasan, Automotive General Manager, Motion Motors
Motion Motors said it adopts a practical approach to building consumer confidence, focusing on competitive product specifications tailored to the local market, full pricing transparency, test drive availability, and continuous customer communication across multiple channels. The company said it has a studied expansion plan covering several Western Region cities in the coming period.