Adobe
Saudi ICT Deals Surge with Multi-Billion Tech Investments at LEAP 2026
Saudi Arabia recorded major ICT investments at LEAP 2026, including multi-billion dollar agreements from Amazon, AMD, and Adobe.
Adobe AI Tools Offered Free to 27 Million Users in Saudi Arabia at LEAP 2026
Adobe partners with Saudi Arabia’s MCIT and HUMAIN to provide free AI creative tools to 27 million users nationwide through 2026.
Adobe and MCIT Expand $4 Billion AI Partnership for Saudi Residents
Adobe, MCIT, and Humain expand their $4 billion partnership to provide 27 million Saudi residents free access to Firefly and Express AI creative software.
Adobe CEO Highlights Artificial Intelligence and Digital Creativity at LEAP26
Adobe CEO Shantanu Narayen discussed how artificial intelligence shapes digital creativity and modern enterprise software during his keynote address at LEAP26.
AI Transformation Middle East: Adobe Report Reveals Execution Gap
Adobe’s new research reveals that 88% of Middle East organizations are deploying AI technologies, yet only 15% see significant impact on profitability. The study identifies critical execution gaps and provides six strategic steps to transform digital ambition into measurable business results.