Agentic Marketing
Athar Festival 2026 Unveils Fourth Edition Agenda and Speaker Lineup in Riyadh
Athar Festival 2026 will bring over 200 speakers to Riyadh this November, presenting four specialized content streams and industry training programs.
Extend Consolidates Four Marketing Agencies Under Single Brand
Extend has integrated Lavad, Spex, FoodiesBlock, and World Edge under its primary brand to unite marketing services through its CIP technology platform.
Unifonic Acquires Segmentify to Expand AI Customer Engagement
Unifonic has acquired Segmentify to integrate real-time AI personalization and expand its customer engagement platform across the MENA region.