Unifonic acquires Segmentify to expand its customer engagement capabilities across the Middle East and North Africa region. The Riyadh-based customer engagement platform announced the transaction on June 10, 2026, to integrate real-time personalization into its existing services. Consequently, this transaction represents a major step in the company’s regional expansion strategy.
Why Unifonic acquires Segmentify
Specifically, Segmentify provides personalization, search, and customer intelligence tools for retail and e-commerce brands. By combining these tools, the platform allows businesses to deploy automated marketing systems that determine the best message and channel for each customer. Meanwhile, the integration aims to simplify marketing operations by unifying customer data within a single platform. Consequently, this integration reduces technology complexity for enterprises operating in emerging markets.
Strategic Value and Regional Impact
Ahmed Hamdan, Co-founder and CEO of Unifonic, stated that customer engagement is entering a new era. Furthermore, the acquisition strengthens the company’s ability to help enterprises move toward personalized experiences across every digital interaction. In addition, the transaction adds advanced behavioral analytics and predictive personalization to the existing platform.
“Customer engagement is entering a new era where AI, behavioral intelligence, and real-time orchestration are converging into a single platform layer.”
Ahmed Hamdan, Co-founder and CEO of Unifonic
Financial and Operational Growth
Ibrahim Almohaimede, CFO of Unifonic, said the company approached this acquisition with a focus on strategic fit and long-term value creation. Notably, the investment supports sustainable growth and the next phase of international expansion for the company. As a result, the transaction where Unifonic acquires Segmentify expands the platform’s footprint into the United Kingdom, Türkiye, and Germany. Furthermore, this expansion strengthens the company’s leadership across the Gulf Cooperation Council markets.
“Segmentify strengthens the intelligence layer of our platform and positions Unifonic at the forefront of the emerging agentic marketing category.”
Ibrahim Almohaimede, CFO of Unifonic
Future Outlook for Agentic Marketing
Murat Soysal, Co-founder and CEO of Segmentify, said the merger will deliver immediate value to global customers. Therefore, the combined entity will offer a wider set of engagement solutions across Europe and the Middle East. Ultimately, as Unifonic acquires Segmentify, the company remains focused on building automated marketing systems to power digital commerce.
