Consumer Behavior
FMCG Brand Choices: Saudi Consumers Favor Local Brands
The Brand Footprint 2026 report reveals that local brands account for 73% of consumer choices in Saudi Arabia, with Almarai leading and Kinza showing rapid growth.
The Brand Footprint 2026 report reveals that local brands account for 73% of consumer choices in Saudi Arabia, with Almarai leading and Kinza showing rapid growth.