Saudi Arabia Tourism

Saudi Arabia’s Tourism Minister visited the upcoming Spark by Hilton Makkah Aziziyah, the first Spark by Hilton property in the Middle East and Africa. The 329-room hotel opens later in 2026.

Rixos Murjana resort opened in King Abdullah Economic City as Saudi Arabia’s largest all-inclusive destination, featuring 488 rooms, 33 villas, and the first fully integrated hotel waterpark in the Kingdom.

Saudi Arabia positions itself as a connector economy linking global markets at WEF 2026, unveiling strategic partnerships in AI, tourism, and innovation.

Saudi Arabian Airlines and the Saudi Tourism Authority have unveiled the Spirit of Saudi Arabia, a specially branded Boeing 787-9 aircraft designed to promote the Kingdom as a world tourism destination. The aircraft will operate on international routes to over 100 destinations across four continents.

Riyadh Season attracts 14 million visitors, confirming its status as a leading global entertainment destination. The season’s diverse events and experiences contribute to Saudi Arabia’s growing entertainment sector.

Saudi Airlines and the Saudi Tourism Authority’s partnership resulted in 27 million tourists in 2025. The “Spirit of Saudi Arabia” campaign aims to boost tourism and support Vision 2030.

Hilton announces partnership with Saleh Abdulaziz Al Rajhi & Partners to open Hilton Garden Inn Riyadh Olaya and Hampton by Hilton Riyadh Olaya. The two midscale hotels will strengthen Hilton’s presence in Saudi Arabia’s capital, supporting Vision 2030 goals.