TASARU Supplier Hub announces strategic partnerships with five global automotive manufacturers to localize key manufacturing operations in Saudi Arabia, marking a significant milestone in the Kingdom’s journey to become a regional automotive and mobility hub. The announcement was made during the 4th edition of the PIF Private Sector Forum in Riyadh on February 11, 2026.
Located at the heart of the King Salman Automotive Cluster in MASARAT Mobility Park, the complex offers turnkey, just-in-time infrastructure designed to support Original Equipment Manufacturers (OEMs) and drive long-term localization in line with Vision 2030. The facility will serve prominent companies including CEER, Saudi Arabia’s first electric vehicle brand, and Lucid Motors.
Strategic Partnerships with Global Tier-1 Suppliers
TASARU Supplier Hub has secured partnerships with five critical Tier-1 global suppliers who will establish manufacturing operations in the Kingdom. These partnerships represent a major step forward in developing Saudi Arabia’s national automotive ecosystem and reinforcing its position as a competitive industrial hub.
The complex brings world-leading manufacturers to the Kingdom that will localize critical component production across multiple automotive segments. Shin Young, a South Korean supplier specializing in metal stamping and body-in-white assemblies, will enable localized structural production. JVIS, a U.S.-based expert in exterior plastics, will operate through JVIS KSA and provide injection-moulded parts for body panels and bumpers.
Advanced Manufacturing Capabilities
BENTELER, a German leader in steel and chassis solutions, will establish operations focused on subframes, axles, and hot-formed structural components. Fangxin, a global provider of interior systems, will manufacture instrument panels, centre consoles, and door panels. Lear Corporation, a global leader in automotive seating, intends to produce seats and foam to serve OEMs in the Kingdom.
“TASARU Supplier Hub is the manifestation of Saudi Arabia’s industrial aspiration. By attracting the Tier-1 global critical suppliers, the Kingdom is not just participating in the automotive race; it is building the track. These partnerships advance economic diversification and deliver long-term industrial resilience through strategic localization.”
Michael Mueller, Chief Executive Officer of TASARU Mobility Investments
Integrated Infrastructure and Strategic Location
Operating within the shared infrastructure model, TASARU Supplier Hub promotes collaboration across the automotive supply chain. The complex is strategically located within MASARAT Mobility Park at King Abdullah Economic City (KAEC), offering integrated access to port infrastructure, road connectivity, and regulatory facilitation.
The presence of these global manufacturers is expected to unlock broader ecosystem investment, drive production scale, and contribute significantly to the Kingdom’s local content goals. The facility is designed to support automotive production while building a strong foundation for talent development, private sector participation, and global business integration.
Vision 2030 and Economic Diversification
TASARU Supplier Hub was developed and launched by TASARU Mobility Investments, a PIF Company enabling Saudi Arabia’s automotive and mobility sector. The complex represents a key pillar in the Kingdom’s Vision 2030 strategy to diversify the economy and establish Saudi Arabia as a leading player in the global automotive industry. By attracting world-class suppliers and fostering local manufacturing capabilities, the initiative supports job creation, technology transfer, and the development of a sustainable automotive ecosystem that will serve both domestic and regional markets for decades to come.
