MASARAT Mobility Park has signed strategic development-lease agreements with TASARU Supplier Hub to accelerate industrial localization and strengthen Saudi Arabia’s automotive supply chain. The partnership, announced at the 4th edition of PIF Private Sector Forum 2026, marks a significant milestone in the Kingdom’s journey toward building a world-class automotive ecosystem aligned with Vision 2030.
These agreements enable TASARU Supplier Hub, a strategic initiative by TASARU Mobility Investments (a PIF company), to establish manufacturing facilities at MASARAT Mobility Park. The facilities will host leading global Tier-1 automotive suppliers serving major OEMs including Ceer, Saudi Arabia’s first electric vehicle brand, and Lucid Motors.
Strategic Location Within King Salman Automotive Cluster
Located within the King Salman Automotive Cluster in the Special Economic Zone (SEZ) at King Abdullah Economic City (KAEC), MASARAT Mobility Park provides an integrated, investment-ready industrial environment. The Park is designed to support advanced manufacturing operations, streamline supplier setup, and enable efficient logistics and operational connectivity.
The proximity to OEMs within the cluster strengthens the Park’s role as a key enabler of automotive supply chain localization. This strategic positioning allows suppliers to operate in close coordination with manufacturers, reducing lead times and enhancing production efficiency.
Leadership Vision for Automotive Excellence
“These agreements represent a strategic step in advancing MASARAT Mobility Park as a purpose-built platform for automotive manufacturing. Partnering with TASARU Supplier Hub accelerates the localization of critical suppliers, strengthens supply-chain readiness and supports the growth of a competitive automotive ecosystem within KAEC.”
Tienie Ferreira, CEO of MASARAT Mobility Park
“TASARU Supplier Hub is designed to translate industrial ambition into execution. By onboarding Tier-1 global suppliers within an investment-ready platform, we advance local content, enable faster time-to-production, and deepen private-sector participation.”
Abdulaziz Almutairi, CEO of TASARU Supplier Hub
Advancing Vision 2030 Objectives
This collaboration directly supports Saudi Vision 2030’s objectives for economic diversification and industrial development. The partnership will create high-value jobs, advance local manufacturing capabilities, and position Saudi Arabia as a regional and global hub for automotive and mobility industries.
The initiative represents a comprehensive approach to building a competitive, export-capable automotive supply chain. By attracting international automotive players and integrating manufacturers, suppliers, and service providers into a single ecosystem, the partnership strengthens the Kingdom’s industrial base.
Future Outlook for Saudi Automotive Sector
The development is expected to accelerate the Kingdom’s transformation into a major automotive manufacturing destination. With world-class infrastructure, strategic location, and government support, Saudi Arabia is positioning itself to compete globally in the rapidly evolving mobility sector. The partnership between MASARAT Mobility Park and TASARU Supplier Hub sets a foundation for sustained growth and innovation in the automotive industry.
