Truecaller AnyMind partnership covers advertising inventory sales across Egypt, UAE, Qatar, Saudi Arabia, Ghana, Nigeria, Morocco, Malaysia, Singapore, and Vietnam. The agreement positions AnyMind Group as the exclusive intermediary for Truecaller’s ad formats. This move targets brands and agencies seeking data-driven advertising to high-intent users.
AnyMind Group maintains presence in these markets. Moreover, the company holds relationships with advertisers and agencies. As a result, Truecaller gains local support for its advertising operations.
Truecaller AnyMind Partnership Details
Truecaller operates as a communications platform with 450 million active users worldwide. The platform recorded over 1 billion downloads since launch. In 2025, it identified 68 billion spam and fraud calls. Truecaller Ads delivers 5 billion impressions daily to over 10,000 brands.
AnyMind Group, founded in April 2016, functions as a Business-Process-as-a-Service provider. It employs over 2,000 staff across 24 offices in 15 markets. As of September 2025, AnyMind serves over 1,000 marketing enterprises, 190 e-commerce firms, 1,800 publishers, and 2,100 creators. The partnership focuses on economy growth in digital advertising.
Executive Statements on the Collaboration
“As Truecaller continues to expand its global advertising business, partnerships with strong regional players like AnyMind Group are critical to delivering localized expertise and measurable outcomes for advertisers. MENA and Southeast Asia represent high-growth markets with evolving digital maturity, and through this collaboration, we aim to bring brands closer to consumers via trusted and contextual communication experiences on our platform.”
Hemant Arora, VP – Global Ad Sales Business at Truecaller
“We are excited to partner with Truecaller to open its inventory to brands across MENA and Southeast Asia. With Truecaller’s scale and trusted user ecosystem, combined with our market depth and networks, we see strong potential to drive more relevant, high-impact advertising outcomes for advertisers looking to deepen engagement in these dynamic markets.”
Aditya Aima, Managing Director, Growth Markets; Co-MD, India and MENA from AnyMind Group
Background on Truecaller and AnyMind Group
Truecaller, headquartered in Stockholm since 2009, listed on Nasdaq Stockholm in October 2021. Advertising forms its primary revenue source. The platform supports user communication in telecom environments.
AnyMind Group trades on the Tokyo Stock Exchange under TSE:5027. It offers services in marketing, e-commerce, and digital transformation. Offices span Singapore, Thailand, Indonesia, Vietnam, and Saudi Arabia, among others.
Regional Impact and Future Outlook
Truecaller observes user growth in MENA and Southeast Asia. Consequently, advertisers access brand-safe environments. The Truecaller AnyMind partnership combines global data capabilities with local execution. Furthermore, it supports revenue expansion in emerging markets.
This agreement aligns with Truecaller’s international strategy. Local partnerships enable value delivery to advertisers. In addition, sustainable growth follows in these regions. Truecaller maintains focus on mobile devices advertising opportunities.