The WBK Digital Card has officially launched as a revolutionary cashless payment solution designed to transform visitor experiences at Saudi Arabia’s premier entertainment destinations, including Boulevard World at Riyadh Season and Winter Wonderland in Jeddah. Announced on January 29, 2026, this innovative digital wallet from webook.com eliminates queues and streamlines access to rides, games, and attractions across the Kingdom’s most popular entertainment hubs.
Instant Activation and Seamless Top-Ups
The WBK Digital Card offers unprecedented convenience by allowing visitors to activate and recharge their digital wallet instantly through the webook.com mobile app. Users can load balances starting from just 1 SAR up to 750 SAR in seconds, eliminating the need to queue at physical kiosks. This instant top-up feature ensures visitors can head straight to their favorite attractions without delays, maximizing their entertainment time.
The digital solution integrates seamlessly with Apple Wallet, providing a frictionless, phone-first experience that aligns with Saudi Arabia’s Vision 2030 digital transformation goals. For those who prefer traditional methods, physical WBK cards remain available and can be paired with the app to unlock digital functionality and instant recharges.
Real-Time Tracking and Flexible Spending
Users benefit from real-time balance tracking, allowing them to monitor spending across participating attractions, including rides and skill-based games. The platform’s transparency helps families manage budgets effectively while enjoying immersive entertainment experiences. The tap-to-pay functionality works seamlessly across all participating venues, creating a unified payment ecosystem throughout Riyadh Season and other major entertainment destinations.
Family-Friendly Balance Sharing Features
One of the standout features of the WBK Digital Card is its balance-sharing capability. Families and groups can share balances with multiple users, making group visits smoother and more enjoyable. Parents can easily manage children’s spending, while groups can consolidate payments for multiple visitors in one transaction. This feature enhances convenience and promotes collaborative entertainment experiences.
Supporting Vision 2030 Through Digital Innovation
By combining instant recharges, queue-free access, real-time tracking, and flexible sharing options, the digital payment solution sets a new standard for cashless entertainment across Saudi Arabia. The platform directly supports Vision 2030’s ambition to position the Kingdom as a global entertainment and tourism destination while advancing digital payment adoption nationwide.
Visitors can learn more about the WBK Digital Card at webook.com or download the mobile app directly from the iOS App Store or Google Play Store for Android devices. The solution is currently available at Boulevard World, Winter Wonderland, and other key Riyadh Season attractions, with plans for expansion to additional entertainment venues across the Kingdom.
