The AppGallery Gamers Cup (AGC) 2025 has successfully concluded its Saudi Arabia esports competition, marking a significant milestone for mobile gaming in the Middle East and North Africa region. Held on December 20, 2025, at the Huawei Flagship Store in Riyadh, the AppGallery Gamers Cup esports tournament attracted over 500 competing players and hundreds of spectators, establishing new records for community engagement and participation in the region’s gaming ecosystem.
Record-Breaking Participation and Community Response
The 2025 AppGallery Gamers Cup esports tournament transformed the Riyadh flagship store into a vibrant esports arena, featuring live matches, interactive zones, and high-intensity competitive gameplay throughout the day. The event’s success was underscored by overwhelming community feedback, with 98% of participants expressing strong interest in attending future in-store tournaments. This exceptional response demonstrates the growing appetite for structured mobile esports experiences across Saudi Arabia and the broader MENA region, validating AGC’s position as a leading esports hub.
The tournament showcased how brand partnerships, intellectual property, and retail environments can converge to deliver meaningful engagement. By offering players a professional yet accessible competitive platform, the AppGallery Gamers Cup esports initiative successfully drove the local gaming ecosystem forward while creating memorable experiences for both competitors and spectators.
Strategic Partnership and Industry Impact
Supported by STC Bank, the 2025 competition marked a significant evolution of AGC’s in-store esports experience. The continued sponsorship validates the AppGallery Gamers Cup’s role as a trusted platform for brand engagement within the gaming community, demonstrating sustained confidence in its ability to deliver measurable impact and meaningful connections with youth and gaming audiences across the region.
“The success of the 2025 AGC Competition reflects our commitment to building a thriving, inclusive esports ecosystem that connects players, partners, and communities. Through AppGallery Gamers Cup, we are creating immersive, real-world gaming experiences that go beyond gameplay, fostering community engagement and supporting the continued growth of esports across the region.”
William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation
Building on Previous Success and Future Growth
The 2025 AppGallery Gamers Cup esports tournament builds on the foundation established by seven successful mobile esports store tournaments hosted at the AGC Riyadh flagship store between August and November 2024. These earlier events laid the groundwork for scalable in-store esports experiences and strengthened partner collaboration. The latest edition represents a clear step forward in scale, participation, and community impact, positioning AGC for continued expansion across the MENA region.
As part of Huawei’s broader ecosystem, AppGallery continues to serve as a trusted and scalable platform connecting hundreds of millions of users worldwide. The company’s ongoing investment in gaming, esports, and community-driven initiatives underscores its commitment to empowering players, developers, and partners while creating memorable experiences that inspire the next generation of gamers across the Middle East and North Africa.
