MENA gaming
Tamatem Acquires Playable Factory to Expand Ad Tech Capabilities
Tamatem acquires Playable Factory to strengthen its ad technology capabilities and transition into an AI-first gaming platform. The deal brings advanced playable ads technology to the MENA gaming publisher’s integrated ecosystem.
Bigo Live and Mobile Legends Partner for MPL Season 9 Esports Coverage in MENA
Bigo Live and Mobile Legends: Bang Bang partner to broadcast MPL Season 9 across MENA from April 10 to May 23, 2026, featuring interactive watch parties, Arabic commentary, and exclusive in-app effects.
Yalla Group Revenues Hit Record AED 1.256 Billion in 2025 as Users Reach 44.8 Million
Yalla Group revenues hit a record AED 1.256 billion in 2025, with net income rising 10.4% and monthly active users reaching 44.8 million in Q4.
Lantern Fest 2026 Brings 8-Player Reload Teams and MENA Developer Spotlight to Fortnite
Epic Games launches Lantern Fest 2026 in Fortnite, introducing 8-player Reload teams and a MENA developer showcase running through March 18.
AppGallery Gamers Cup 2025 Concludes with Record Participation in Riyadh
The AppGallery Gamers Cup 2025 concluded successfully in Riyadh with record participation, attracting over 500 players and hundreds of spectators. With 98% of participants expressing interest in future tournaments, the event reinforced AGC’s position as a leading esports platform in the MENA region.