Bel Group Saudi Food Bank collaboration entered its third year with a hands-on initiative in Jeddah, where teams packed 20,000 fresh Iftar meal boxes for families in need during Ramadan. The partnership between the cheese manufacturer and the Saudi Food Bank (Et’aam) brought together employees and Chef Sama Jaad, the first Saudi woman to win Top Chef Arab World, to prepare meals on the ground.
The meal boxes contain Kiri cheese, cupcakes, pies, dates, bread, fresh juice, and water. The initiative reflects the company’s commitment to food security programs across Saudi Arabia, according to statements from both organizations.
Partnership Details and Distribution
The Bel Group Saudi Food Bank partnership focuses on maintaining freshness and quality in meal preparation. Teams worked side by side in Jeddah to pack the 20,000 boxes, which were distributed to families during the holy month. The collaboration marks the third consecutive year of cooperation between the two organizations.
Chef Sama Jaad participated in the packing process, highlighting the importance of corporate support for community initiatives in the Kingdom. Her involvement demonstrated the spirit of unity that characterizes Ramadan activities across Saudi Arabia.
Executive Statements on Food Security
“At Bel Group, our commitment to Saudi Arabia goes beyond business as it is about creating meaningful impact within the communities we serve. Our continued partnership with the Saudi Food Bank reflects our long-term dedication to supporting food security initiatives across the Kingdom.”
Rabih Bou Dargham, Area Director – KSA, Bel Group
Fawaz Bin Khalid Suwaid, Regional Director for the Western Region at Saudi Food Bank, stated that strategic partnerships with companies play a vital role in strengthening food security programs. The organization values hands-on participation in supporting its mission to deliver fresh, nutritious meals with dignity.
Kiri Brand Regional Presence
Kiri has maintained a presence in the Middle East for 71 years. The brand is part of Bel Group’s portfolio, which achieved sales of €3.7 billion in 2024. The company operates 30 production sites and distributes products in more than 120 countries through approximately 11,000 employees across 60 subsidiaries.
The Saudi Food Bank rescues over three million meals from wastage annually and distributes surplus food to beneficiaries with quality standards. The organization also provides employment opportunities for national talents as part of its mission to alleviate food waste and support communities.
Future Outlook
The partnership between Bel Group and the Saudi Food Bank demonstrates ongoing corporate commitment to social responsibility initiatives in Saudi Arabia. The collaboration aligns with broader efforts to address food security challenges and reduce waste across the Kingdom. Both organizations indicated their intention to continue working together on community support programs beyond Ramadan.