Automotive
Automotive industry news including electric vehicles, autonomous driving technology, smart mobility solutions, and car launches in Saudi Arabia and the Middle East.

Lamborghini Countach LPI 800-4 on the road for the first time
From the first to the last edition, three generations to a timeless icon celebrate together Dubai, UAE, 26 January 2022 – For the first time since its unveiling at Pebble Beach on August 13, the Lamborghini Countach LPI 800-4 has taken to the road. On this special occasion, the brand-new super sports car was accompanied by […]

Desert-Racing, Rock-Crawling 2022 Ford Bronco Raptor Debuts as Most Powerful Street-Legal Bronco Ever is Coming to the Middle East
All-new 2022 Ford Bronco® Raptor™, designed and engineered by Ford Performance to be the world’s first Ultra4 Racing-inspired SUV, is capable of highway-speed desert-dune conqueringand Baja rock-crawling Bronco Raptor packs extreme Built Untamed™ capability and durability with an exclusive twin-turbo 3.0-liter EcoBoost® engine targeted to deliver more than 400 horsepower*, a Raptor HOSS 4.0 race-ready suspension system, a fully boxed, high-strength steel frame, and standard 37-inch all-terrain tires At 9.8 inches wider than a base Bronco four-door for more confident high-speed cornering,Bronco Raptor epitomizes extreme Built Untamed design with race-inspired features insideand out, accented […]

Porsche determined for a successful start to the season in Saudi Arabia
Preview: Diriyah E-Prix, Races 1 and 2 of the ABB FIA Formula E World Championship Saudi Arabia: The TAG Heuer Porsche Formula E Team heads into season 8 of the ABB FIA Formula E World Championship at the Diriyah E-Prix in Saudi Arabia on 28/29 January. Two night races will be contested on the 2.495-kilometre city […]

Riding in style: the Cayenne Platinum Edition
New Porsche Cayenne special edition Saudi Arabia: Porsche is launching a new Platinum Edition of selected Cayenne models. This special-edition of the SUV is characterised by exclusive design elements in a satin Platinum paint finish as well as by additional standard equipment. The result is a particularly stylish appearance paired with an attractive price. Platinum Editions […]

Porsche Design celebrates its 50th anniversary
To celebrate a special anniversary, an exclusive edition meets a 911 S 2.4 Targa from 1972 Saudi Arabia: Porsche AG congratulates Porsche Design on its golden jubilee. Two very special cars are the highlights of the anniversary year: the exclusive Porsche 911 Edition 50Y Porsche Design and a historical 911 S 2.4 Targa from Porsche Design’s founding year […]

Nissan illuminates the Riyadh digital city in celebration of 70 years of Nissan Patrol and the launch of the new 2022 Patrol 70th Anniversary model
The commemorative model is distinguished by its bold exterior design, luxurious cabin and distinctive badge with a new infotainment system along with a large 12.3-inch screen and two 10.1-inch screens in the rear seat to enhance connectivity for all passengers Jeddah, Saudi Arabia (January 20th, 2022) – In a celebration of the Patrol’s rich history and […]

” UMA Premium” dazzles with new models at “Autoville”
Riyadh Jan 10 – The Universal Premium Motors Agencies, the official dealer of Infiniti cars in Saudi Arabia, continues to expand its product portfolio in Saudi Arabia with a dynamic range of new models and latest innovations at the Saudi International Car Carnival ” Autoville “, the largest interactive event motorsports in the region. Inside its […]

The First Italian Brand to compete in the ABB FIA Formula E World Championship from 2023
Maserati: back to racing. Riyadh, Saudi Arabia, January 11th 2022 – Maserati today announces the first step in its motorsport strategy and will make its debut in the ABB FIA Formula E World Championship in 2023. With motorsport in its genes and rooted in the spirit of pure competition, Maserati is the first Italian brand to compete […]

Najm Participates in Saudi International Motor Festival as Official Insurance Sponsor
Riyadh, KSA, January 11, 2022: In a step that promotes its presence in the Kingdom’s auto industry, Najm for Insurance Services has announced its participation in the Saudi International Motor Festival (AutoVille) as its exclusive insurance sponsor. Organized by the Saudi Conventions and Exhibitions General Authority (SCEGA) as part of the 32 Riyadh events, the […]

Emirates Driving Institute and Continental team up for tyre safety campaign
Tyre manufacturer conducts YouGov survey to assess driver tyre safety awareness Emirates Driving Institute to use educational video in new driver training Continental helping keep the UAE’s roads safe in line with its Vision Zero initiative Dubai, January 10, 2022. A worrying lack of awareness about tyre safety has been highlighted in a new survey of […]
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MG Saudi Announces its Participation in the Saudi International Motor Festival (AUTOVILLE) in Riyadh
Taajeer Group, the exclusive dealer of MG cars in the Kingdom of Saudi Arabia, announced its participation in the Saudi International Motor Festival “AUTOVILLE”, which will be held in the capital, Riyadh, from January 8 to January 14, 2022, in Dirab Park. The AUTOVILLE Festival is the first international exhibition to be held in Saudi […]

Qualcomm Builds Momentum Around Snapdragon Digital Chassis to Define the Future of Automotive
With over 20 years of experience in supplying technology solutions for the automotive industry, Qualcomm Technologies, Inc. currently serves as the technology provider of choice for the global automotive industry, working alongside global automakers who are currently utilizing a broad portfolio of automotive solutions within the company’s Snapdragon® Digital Chassis™. Utilizing our ‘one technology roadmap,’ the […]

Lebanese Singer Yara and Top Arab Talent to Shine Bright at 2022 MENA BIGO GALA Awards Ceremony
Dubai-UAE: 05 January 2021 – BIGO Technology, one of the world’s fastest growing technology companies will host its first annual MENA BIGO GALA Awards Ceremony to recognize some of its most exceptional and captivating broadcasters from across the Middle East and North Africa region. The event will take place at 9:00pm (KSA Time) on Sunday, 9 January […]

CES 2022: Intel Achieves Major Milestones across Automotive, PCs and Graphics
Mobileye expands major automaker relationships; Intel delivers fastest mobile processor, ships Alchemist GPUs. Mobileye announces the new EyeQ® Ultra system-on-chip for autonomous vehicles and expanded relationships with major automakers, including Ford, Volkswagen Group and Geely’s ZEEKR brand. Intel launches the 12th Gen Intel® Core™ i9-12900HK – the world’s best gaming laptop platformi – and delivers the […]

PETRONAS’ FLUID TECHNOLOGY SOLUTIONSTM POWERS THE MERCEDES-AMG PETRONAS FORMULA ONE TEAM TO ITS EIGHTH WIN
UAE, 29 December 2021: The Mercedes-AMG PETRONAS Formula One™ (F1) Team has carved a new milestone in the history of motorsports by winning its 8th consecutive FIA Formula One™ World Constructors’ Championship. Powered by PETRONAS’ Fluid Technology SolutionsTM, the Silver Arrows holds a 100% winning record in the turbo hybrid era, having secured all eight World Constructors’ Championship […]

BENTLEY LAUNCHES EXTRAORDINARY WOMEN GLOBAL INITIATIVE
Launch of inaugural mentorship programme to support the UAE on its quest to increase women in leadership roles Bentley hosts Forces of Inspiration event to foster the next generation of Extraordinary Women Bentley partners with leading UAE professionals and two key universities (Middle East, 22 December 2021) Bentley Motors, the British luxury car manufacturer, has announced a special mentoring […]

The 44th Edition Dakar Rally returns to the Kingdom of Saudi Arabia featuring the Audi RS Q e-tron.
The Dakar Rally will pay its third visit to Saudi Arabia Audi’s RS Q e-tron with complex powertrain concept to compete Four kilometers of cables, two central control units and six cooling systems Saudi Arabia – December 20th, 2021: In January 2022, the Dakar Rally, one of the greatest internationally challenging off-road endurance events, will take […]

Audi Abu Dhabi welcomes the new Audi Q5 and all-new Audi Q5 Sportback to its line-up
New Audi Q5 and Q5 Sportback models now available in showrooms across Abu Dhabi and Al Ain UAE, 20 December 2021 – Audi Abu Dhabi announces the arrival of the new Audi Q5 and all-new Q5 Sportback to showrooms across Abu Dhabi and Al Ain. Starting from AED 216K, the models offer spontaneous, dynamic acceleration and agile […]

Saudi Arabia Takes The Number One Spot For Using The Uber App When Travelling Abroad
20th December, Riyadh, KSA: It’s no surprise that people all over the world rely on the Uber app to take them from one place to another. No matter where you go, the Uber app always stays the same, providing peace of mind, without having to worry about how to get around. Residents and citizens of Saudi Arabia […]

Hide and Seek: Next-Gen Everest Enters Final Testing Stage
Al Riyadh, Saudi Arabia, December 16, 2021 – Engineered for any adventure and designed for comfort, the next-gen Everest builds on its award-winning capability to provide the performance and versatility customers told us they needed to take on life. As the next-gen Everest enters the final testing phase of Ford’s global testing program, it’s been dressed to […]

LINCOLN: SAFETY IN EVERYTHING COMES AS STANDARD ACROSS THE RANGE
Four-model SUV line-up sets the standard with driver assist technology Intuitive and non-distracting, Lincoln’s Co-Pilot 360 gains international five-star ratings Al Riyadh, Saudi Arabia, December 15, 2021 – The Lincoln Motor Company continues to set the standard in luxury motoring with industry-leading levels of safety equipment as standard across its four-model line-up of SUVs. The range consists of the small […]

Nissan KSA Wins Global Aftersales Award for the Second Consecutive Year
JEDDAH, Saudi Arabia (December 14, 2021) – Nissan Saudi Arabia Co., Ltd. has won the Global Nissan Aftersales Award (GNAA) for the second year in a row as a result of its exceptional performance in aftersales operations. Despite the difficult circumstances that the Kingdom, the region, and the world have gone through due to the outbreak […]
