The Changan global brand has secured its position in the 2026 Kantar BrandZ Top 50 Chinese Global Brand Builders ranking for the third consecutive year. This milestone highlights the automotive manufacturer’s steady rise in the global standings, earning a spot among the top 10 Chinese global auto brands for 2026. The ranking evaluates companies across 11 key markets and 15 core categories based on market data, consumer insights, and brand strength.
Changan global brand ranking details
The inclusion of the Changan global brand in this ranking reflects its growing resonance with consumers worldwide. The assessment measures multidimensional market data to determine how effectively Chinese companies are establishing their presence internationally. According to the report, the brand is recognized not only as an automotive manufacturer but also for its focus on technology, sustainability, and design.
Global Infrastructure and Technological Pillars
Over the past 12 months, the company achieved several milestones, including a strategic partnership with the Portugal National Football Team and the production of its 30 millionth own-brand vehicle. Today, the manufacturer operates in 129 countries and regions, supported by 22 overseas vehicle manufacturing bases and 93 production facilities. In addition, the company maintains more than 19,000 sales and service touchpoints globally.
The company’s technological foundation relies on three core pillars: SDA Intelligence, BlueCore, and the Golden Shield Battery. These technologies are validated under real-world conditions and supported by a collaborative research and development network. This R&D network spans six countries and ten locations, including China, Italy, and the United Kingdom.
Regional Growth in the Middle East and Africa
In the Middle East and Africa, the company has expanded its dealer network and introduced new vehicle models tailored to regional preferences. The brand has also invested in sports partnerships, youth competitions, and technology education initiatives to build local connections. These efforts aim to transition the brand’s regional presence from being visible to being widely accepted by local consumers.
“Three consecutive years on the BrandZ Top 50 – and now a place among the Top 10 Chinese Global Auto Brands – speaks to the trust customers place in Changan. Across the Middle East and Africa, more drivers are choosing our vehicles and more partners are joining our network. The reputation of BrandZ affirms our long-term commitment to this region.”
Mr. Xiao, General Manager of Changan Middle East and Africa Business Unit
Strategic Expansion via Vast Ocean Plan 2.0
The company’s international strategy is guided by the “Vast Ocean Plan,” which was launched in 2023 and upgraded to “Vast Ocean Plan 2.0” in April 2026. This updated framework incorporates long-term development, localization, systematic capacity building, and responsible business practices. The strategy expands the company’s path beyond product exports to include manufacturing, trade, investment, and services.
With a target of reaching 1.5 million overseas sales by 2030, the company is focusing on establishing deep local roots in international markets. The Changan global brand continues to prioritize the Middle East and Africa as key regions for its long-term growth and consumer engagement.
