Changan officially inaugurated its Middle East Training Center in Al Khobar in partnership with Almajdouie Group, establishing a dedicated regional base for technical education and automotive after-sales service preparation. Leadership teams, engineers, and operational representatives from both organizations attended the launch ceremony in Saudi Arabia to celebrate the opening of the specialized facility.

Regional Hub for Technical Skills

The establishment of the facility in Saudi Arabia positions the Kingdom as an operational base for talent development across the automotive sector. Consequently, the center will host specialized vocational and technical programs designed to upgrade the proficiencies of service teams, maintenance personnel, and workshop technicians handling regional market operations.

Changan Middle East Training Center opening in Al Khobar
Changan and Almajdouie executives during the opening in Al Khobar.

Focus on Middle East Training Center Operations

Operations at the Middle East Training Center will deliver structured curricula focused primarily on after-sales services, regular maintenance protocols, and advanced vehicle diagnostics. Furthermore, technicians trained at the site will study current industrial standards, electronic diagnostic platforms, and precision engineering practices applied across modern vehicle lineups.

This strategic initiative builds upon the multi-year commercial and technical partnership between Changan and Almajdouie in the local market. Through consistent technical investments and structured education programs, the distributor continues to expand its local service capacity and technical infrastructure to support growing vehicle ownership and customer demand.

Practical sessions within the training center cover essential automotive disciplines, including electrical architecture evaluation, computerized engine management, drivetrain maintenance, and mechanical troubleshooting. By combining hands-on workshop modules with theoretical technical instruction, the center ensures that participants acquire thorough operational competencies across all stages of automotive service and vehicle upkeep.

Automotive technicians during a technical training session
Specialized technical training programs focused on after-sales services.

Expanding Regional Service Standards

Training initiatives organized through the Al Khobar location will extend beyond domestic teams to include automotive personnel operating across broader Middle Eastern markets. Therefore, the shared programs will help unify technical standards, facilitate professional knowledge transfer, and support regional customer service operations across participating distributor networks.

In addition, both organizations confirmed that the ongoing operational investments will focus on developing local technical talent to support increasingly complex vehicle architectures. As regional markets continue to adopt newer automotive technologies and digital features, the facility will maintain updated training tracks to align workforce capabilities with evolving product lines.

The collaborative initiative also reinforces long-term service quality benchmarks across authorized repair and maintenance facilities. By establishing continuous qualification tracks and standardized technical assessment protocols, the regional facility aims to elevate service reliability, reduce diagnostic timelines, and enhance overall vehicle care standards across regional distribution networks.