The du ADIO partnership was announced on May 7, 2026, during Make it in the Emirates (MIITE) to support digital transformation and innovation across the UAE. du and Abu Dhabi Investment Office (ADIO) collaboration was marked by a meeting between His Excellency Badr Al Olama, Director General at ADIO, Fahad Al Hassawi, CEO of du, and Mohamed Ali Al Kamali, Chief of Industry and Trade at ADIO.
The du ADIO partnership will deliver advisory and consultancy services through du Tech, enabling ADIO to guide organizations through structured innovation and funding processes from ideation to execution. The offering targets manufacturers and enterprises seeking to translate digital goals into measurable outcomes while building the frameworks and capabilities needed for transformation.
Advisory Services and Digital Support
du Tech will provide expertise in digital transformation and advanced technologies as part of the du ADIO partnership framework. The services aim to equip organizations with practical capabilities and access to resources that accelerate their transformation efforts with structured support and guidance.
During MIITE, du Tech hosted a dedicated showcase demonstrating how the collaboration functions in practice. The display illustrated structured innovation pathways and the complete journey from concept development through scalable deployment, showing how strategies translate into measurable business impact.
Leadership Vision for UAE Innovation
Fahad Al Hassawi, CEO of du, stated that innovation forms a core component of national competitiveness and economic resilience. He noted that the partnership reflects du’s involvement in shaping the UAE’s innovation environment, where technology capabilities and funding pathways enable organizations to move beyond transformation planning into sustained, large-scale outcomes aligned with the UAE’s long-term vision.
“This partnership reflects our role in shaping the future of the UAE’s innovation ecosystem, where advanced technology capabilities and structured funding pathways come together to enable organizations to move beyond transformation ambition into sustained, large-scale impact.”
Fahad Al Hassawi, CEO of du
Industrial Sector Focus and Manufacturing Growth
Mohamed Ali Al Kamali, Chief of Industry and Trade at ADIO, said the industrial sector serves as a key driver of economic growth in Abu Dhabi. He stated that the partnership represents an integrated model combining advanced technology, financing tools, and execution capabilities to enable manufacturers to reach large-scale commercial production.
“This partnership represents an integrated model that brings together advanced technology, financing tools and high-efficiency execution, enabling manufacturers to scale toward large-scale commercial production.”
Mohamed Ali Al Kamali, Chief of Industry and Trade at ADIO
Through ADIO’s Smart Manufacturing Programme and du Tech’s capabilities, industrial facilities can accelerate adoption of advanced technologies, increase productivity levels, and diversify locally manufactured products. Al Kamali noted that this effort strengthens the competitiveness of the industrial sector while supporting the emirate’s strategic priorities.
Broader Impact on UAE Economic Goals
The du ADIO partnership marks a step forward in developing a connected and execution-focused innovation ecosystem in the UAE. By aligning technology, funding, and delivery capabilities, du and ADIO aim to support the long-term realization of the UAE’s economic and industrial objectives. The partnership demonstrates how public and private sector collaboration can accelerate digital transformation initiatives across sectors, with particular emphasis on supporting manufacturers and enterprises in scaling their operations and competing in global markets.
