Ericsson at LEAP 2026 will present developments in 5G Advanced, artificial intelligence, and mission-critical connectivity from August 31 to September 3, 2026. The event takes place at the Riyadh Exhibition and Convention Center in Malham, marking the company’s fifth consecutive year of participation at the annual technology exhibition.
Under the theme Enter New Horizons, the company plans to demonstrate how communications service providers and enterprises can use 5G Standalone and programmable networks. In addition, the showcase highlights automated network operations designed to support emerging software applications across Saudi Arabia’s expanding digital infrastructure.
Focus Areas for Ericsson at LEAP 2026
Visitors to Ericsson at LEAP 2026 can view interactive technical demonstrations focusing on high-capacity infrastructure. Specifically, the displays will cover use cases involving augmented reality experiences, differentiated connectivity, and mission-critical network scenarios. These setups aim to show how enterprise platforms digitalize industrial operations, improve operational efficiency, and establish new communications services.
Through collaboration with local communication service providers, private enterprises, and public sector entities, the company continues to support connectivity projects aligned with national transformation targets. Furthermore, the integration of telecommunications infrastructure with artificial intelligence models remains central to optimizing modern network workloads.
Leadership Insights and Strategic Objectives
Company leadership emphasized the role of next-generation infrastructure in supporting long-term digital objectives across the region.
“LEAP provides an important platform for Ericsson to showcase how our innovations are supporting Saudi Arabia’s digital transformation. Through advancements in 5G, AI and programmable networks, we are enabling service providers and enterprises to strengthen digital infrastructure, unlock new opportunities and support the Kingdom’s Vision 2030 ambitions and long-term digital future.”
Håkan Cervell, President of Ericsson Saudi Arabia
Five Decades of Communications Infrastructure
The participation of Ericsson at LEAP 2026 coincides with the company’s 150th anniversary in global communications development. Over nearly five decades, the organization has contributed to the Kingdom’s telecom sector, starting from early telecommunications projects to modern 5G network rollouts.
Consequently, these sustained network investments support regional goals within the wider economy, providing the connectivity foundation required for smart infrastructure projects and enterprise digitalization.
Exhibition Details and Attendance
Attendees can access the exhibits at Hall 1 within the Big Tech Zone during the four-day conference in Malham. Technical sessions throughout the event will address network architecture requirements, enterprise connectivity models, and automation frameworks.
