Google AI Ultra pricing has been restructured with a new $100 per month tier and a reduced $200 per month top tier, announced at Google I/O 2026 on May 19. The new $100 plan offers 5 times higher usage limits in the Gemini app compared to the Pro plan, targeting developers and advanced creators. Meanwhile, the former $250 plan drops to $200, representing a 20 percent price cut for existing subscribers.
New $100 AI Ultra Tier Features
The $100 monthly plan includes 20 TB of cloud storage, a YouTube Premium individual subscription, and early access to new features. It also provides priority access to Google Antigravity, a development platform, and integrates Gemini 3.5 Flash for faster testing and debugging. According to Google, the tier is engineered for developers, technical leads, and knowledge workers who need higher throughput for coding and creative tasks.
“This new plan unlocks 5x higher usage limits to Gemini app than the Pro plan so you can accelerate your coding and creativity.”
Google, via official announcement
Reduced $200 Premium Tier
The $200 plan maintains the same capabilities as before, including a 20 times higher usage limit in the Gemini app and Google Antigravity than the Pro plan. It also includes access to Gemini Spark, a 24/7 AI agent for navigating digital tasks, and Project Genie, an experimental world-creating tool powered by Street View. Google AI Ultra pricing at this level now aligns with competitors like OpenAI and Anthropic, which also offer $200 monthly plans.
Compute-Based Usage Metering
Google has shifted from daily prompt limits to a compute-used model for Gemini access. This system factors in prompt complexity, features used, and chat length. Limits refresh every five hours until weekly caps are reached, providing more flexibility for heavy users. The change applies across all subscription tiers.
New Models and Features for All Tiers
At I/O 2026, Google also introduced Gemini 3.5 Flash, a model designed for agent and coding tasks with long-horizon capabilities. Gemini Omni, another new model, can generate content from video inputs and is available in the Gemini app. Additionally, AI Inbox in Gmail is rolling out to AI Ultra, Plus, and Pro subscribers, enhancing productivity.
Availability and Market Context
Google AI Ultra is available in more than 150 countries, though certain features like Gemini Spark are initially U.S.-only. The new pricing makes Google one of the few AI providers to reduce costs, contrasting with typical price increases in the artificial intelligence subscription market. The $100 plan is available starting today, while Gemini Spark rolls out to trusted testers this week. Meanwhile, the apps and software ecosystem around Gemini continues to expand, with YouTube Premium Lite included in the $100 tier in over 40 countries.
Looking ahead, Google’s restructuring of AI Ultra pricing could pressure rivals to adjust their offerings. As developers and enterprises evaluate options, the combination of higher usage limits, storage, and bundled services may position the plan as a strong contender in the competitive AI market.
Source: X (@GeminiApp) — researched
