Intelligent security solutions took center stage at the recent Axis Communications roadshow in Riyadh, Saudi Arabia, where technology leaders gathered to discuss the future of physical security. The event, titled “OPEN on the ROAD,” took place on June 24, 2026, at the Crown Plaza Riyadh RDC Hotel and Convention Center. It brought together technology partners, system integrators, and end users to discuss modern physical security and surveillance technologies.
The roadshow served as an extension of the flagship event concept from Axis Communications. It featured presentations from company leaders alongside technology partners including Milestone Systems, Genetec, and Dell Technologies. The discussions focused on addressing regional security challenges and improving operational efficiency.
Addressing Challenges with Intelligent Security Solutions
Organizations in the Middle East face growing risks, making the role of modern intelligent security solutions increasingly important. During the sessions, speakers addressed three main challenges: cyber threats, rising storage costs, and edge intelligence. Security is built into every stage of the product lifecycle, from manufacturing to decommissioning. For example, the Axis Signed Video feature provides cryptographic signing of footage to verify video authenticity.
Storage costs represent approximately 40% of total surveillance system expenses. To address this, the company uses AV1, a video compression standard backed by an industry alliance including Google, Microsoft, Apple, and Cisco. This standard reduces bandwidth and storage requirements by half while maintaining image quality. This helps organizations manage infrastructure costs.
Anan Elyan, Sales Manager for Western Arabia at Axis Communications, stated:
“Bringing practical, hands-on innovation to the market is essential in demonstrating the value that Axis solutions offer organisations, regardless of their industry or operating regions.”
Anan Elyan, Sales Manager – Western Arabia at Axis Communications
Edge Intelligence and Business Applications
The event demonstrated how organizations can run on-device applications for business intelligence and operational excellence using the Axis Camera Application Platform. These applications perform tasks such as vehicle detection, occupancy counting, and smoke alerts without requiring extra servers. Integrating intelligent security solutions with business intelligence tools allows retail businesses to analyze shopper behavior and manage inventory.
Interactive Consultative Approach
A live role-play session illustrated the consultative sales approach used by the company. The scenario involved a discussion between a sales representative and a customer with a fixed technical specification. By demonstrating product footage live, the representative showed how a broader solution could address security needs, including cybersecurity resilience and edge analytics.
Collaborative Technology Partnerships
Technology partners also presented their integrated offerings during the event. Milestone Systems demonstrated its XProtect platform for the hospitality and education sectors. Genetec showed how its platforms, including Genetec Security Center, integrate with Axis products. Additionally, Dell Technologies presented its PowerEdge servers, which support the data demands of large-scale video surveillance.
The integration of artificial intelligence and advanced hardware helps organizations transition from reactive security to proactive reasoning. By deploying these connected smart devices, businesses can protect critical infrastructure and improve daily operations.
