Luma AI Riyadh office opening marks a transformative moment for artificial intelligence development in the Middle East. The frontier AI company announced on February 11, 2026, that it will establish a dedicated office in Saudi Arabia’s capital, deepening its partnership with HUMAIN and accelerating the development of Arabic-native AI systems through HUMAIN Create.
This strategic expansion positions Saudi Arabia as the regional headquarters for Luma AI’s operations across the Middle East and North Africa. The company simultaneously announced a groundbreaking partnership with Publicis Groupe Middle East, naming Luma AI as the preferred generative AI technology partner for creative communications throughout the MENA region.
Luma AI Riyadh Office to Drive Arabic AI Innovation
The new office will serve as a regional hub for client engagement, partnerships, and advanced AI development. Through HUMAIN Create, Luma AI’s models will be trained on Arabic language and regional data, enabling creators in both public and private sectors to adopt AI systems that authentically reflect local language, culture, and creative context.
The company plans to hire locally across multiple roles, including AI and software engineers, go-to-market leaders, and forward-deployed creative and technical teams. These professionals will work directly with customers and partners throughout Saudi Arabia and the broader MENA region.
“Saudi Arabia is the natural home for our regional headquarters in MENA. The Kingdom has one of the most ambitious and technically capable workforces in the world. Establishing a local office allows Luma AI to work directly with this next generation of builders and creators, while developing AI that is deeply connected to the region it serves.”
Amit Jain, CEO and Co-Founder of Luma AI
HUMAIN Create Partnership and Project Halo Infrastructure
The collaboration between Luma AI and HUMAIN focuses on developing the world’s first Saudi-built, Arabic-native foundation model. This initiative is supported by Project Halo, a massive 2GW AI supercluster currently under development in Saudi Arabia that will provide frontier training and inference capacity for next-generation generative AI applications at scale.
“This new office marks a major step forward in deepening our collaboration with Luma AI. Through HUMAIN Create, we are accelerating the development of Arabic-native, culturally fluent AI systems that enable creators, brands, and organizations across the region.”
Tareq Amin, CEO of HUMAIN
Strategic Partnership with Publicis Groupe Middle East
Under the new partnership, Publicis Groupe Middle East will integrate Luma AI’s advanced generative video and multimodal AI technologies into creative and production workflows. This integration will enable brands to deliver faster, more personalized, and culturally relevant advertising across markets and channels throughout the MENA region.
“This partnership reflects how we see the future of creativity in the region, where generative AI is not an add-on but embedded at the heart of how ideas are conceived, produced, and scaled.”
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey
Future Outlook for AI-Driven Creativity in MENA
The convergence of Luma AI’s technology, HUMAIN’s infrastructure, and Publicis Groupe’s creative expertise represents a significant shift in how advertising and content creation will evolve in the Middle East. With Luma AI’s flagship Dream Machine platform and the recently released Ray3 reasoning video model, the partnership aims to unlock unprecedented speed, scale, and creative ambition for brands across the region.
Luma AI’s models are already used by leading entertainment studios, advertising agencies, and technology partners worldwide, including Adobe and AWS. The company is backed by major investors including HUMAIN, Andreessen Horowitz, Amazon, AMD Ventures, NVIDIA, Amplify Partners, and Matrix Partners.
