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Maheerah Programme Opens Applications for Fourth Edition at Athar Festival 2026
The Maheerah Programme has opened applications for its fourth edition at Athar Festival 2026, offering mentorship for women in Saudi Arabia’s creative marketing sector.
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Athar Festival 2025 announces Amy Roko as Maheerah Programme Ambassador
Riyadh – Saudi Arabia, 23 July 2025: Athar Festival 2025 has teamed up with Saudi creative icon and influencer, Amy Roko, who will take centre stage as ambassador of the third edition of the widely popular Maheerah Programme. This women empowerment initiative returns this year with new momentum, new faces, and a bold new direction, […]