PIF World Cup 2026 supporter status has been awarded to PIF, which has been named as an Official Tournament Supporter in North America and Asia of the FIFA World Cup 2026. The partnership reflects a commitment to expanding football growth at every level, from grassroots participation to elite competition.
The partnership incorporates PIF companies Savvy Games Group, Saudi Arabia’s national and global champion for games and esports, and Qiddiya City, Saudi Arabia’s future capital of entertainment, sport and culture. Throughout the tournament, PIF and its companies will deliver experiences and drive fan engagement initiatives to connect with the football community.
Tournament Scale and Reach
This year’s FIFA World Cup will feature 48 teams being staged across three host countries and will reach fans on every continent. The tournament represents the biggest edition in the competition’s history, uniting the world through football.
Building on FIFA Club World Cup Success
This announcement builds on the successful FIFA Club World Cup 2025 partnership between PIF and FIFA. The 2026 agreement expands the relationship and reflects both organizations’ shared commitment to driving growth and engagement in football globally.
Romy Gai, Chief Business Officer at FIFA, stated: “We are pleased to have PIF as a Tournament Supporter of this year’s FIFA World Cup. Together, we look forward to delivering a historic tournament that inspires and unites fans from around the world.”
“The partnership with PIF will help grow our sport across the globe through unlocking new opportunities, fostering innovation and engaging youth, ensuring that millions of young people have the chance to play football and enjoy its many benefits.”
Romy Gai, Chief Business Officer, FIFA
PIF’s Global Sports Expansion
Mohamed AlSayyad, Head of Corporate Brand at PIF, stated: “PIF continues to expand its global footprint in sport, with football at the heart of this growth. This partnership builds on our existing FIFA relationship and our work with Concacaf to deliver a positive and lasting impact.”
The partnership aligns with PIF’s ongoing commitment to the sports sector, which sits within the tourism, leisure and entertainment ecosystem outlined in PIF’s 2026-2030 strategy. Football plays a crucial role in Saudi Arabia’s ongoing transformation and the country’s hosting of the FIFA World Cup 2034 reinforces its ambition to grow the game globally.
Knowledge Transfer and Youth Development
The partnership aims to foster FIFA knowledge transfer and capacity-building for Saudi youth to elevate and shape the long-term future of the sport. FIFA’s mission is to grow and develop football in each of its 211 Member Associations through grassroots programmes, youth and women’s football initiatives, education projects, and infrastructure improvements across the globe.
The tournament will take place in 2026 with matches distributed across North America and Asia, expanding football’s reach to new audiences and markets worldwide.
