TOD by beIN marks a significant milestone in beIN MEDIA GROUP’s digital strategy, unifying the streaming platform’s brand identity before the FIFA World Cup 2026. The rebranding consolidates beIN’s digital streaming services under a single globally recognized brand that will serve as the official streaming platform for the tournament across the Middle East and North Africa.
Mohammad Al-Subaie, CEO of beIN MENA, stated that the evolution to TOD by beIN represents an important milestone in the company’s digital growth. The rebranding unifies beIN’s digital streaming proposition ahead of the FIFA World Cup 2026, while reinforcing the company’s commitment to innovation and viewer experience for regional audiences.
Platform Expansion and Reach
TOD by beIN has established itself across the MENA region since its launch during the FIFA World Cup Qatar 2022. The platform currently reaches 24 countries, operates with support from more than 50 strategic distribution and commercial partners, and is available across all major Smart TV platforms. Peter Mrkic, Managing Director of TOD MENA, described the rebrand as creating a powerful destination for sports and entertainment where fans can access content anywhere, anytime, and on any device.
Technical Features and Streaming Capabilities
The platform offers 4K/HDR live streams alongside advanced streaming features including interactive timelines, automatic highlights generation, MultiView, and real-time experiences such as FanZone. These technical capabilities position TOD by beIN as a comprehensive streaming solution for regional audiences seeking premium sports and entertainment content.
The entertainment offerings extend beyond sports through TOD Studios, which produces original content spanning Arabic, Turkish, international, blockbuster, and children’s programming. The platform features content from leading global studios alongside locally relevant storytelling that appeals to diverse regional audiences.
Sports Content Library
TOD by beIN provides exclusive access to major sporting competitions including the FIFA World Cup 2026, UEFA Champions League, Premier League, LaLiga, Ligue 1, Turkish Super Lig, UEFA Europa League, Formula 1, NBA, ONE Championship, Davis Cup, ATP Tour, and all four Grand Slam tennis tournaments. This comprehensive sports offering establishes the platform as a single destination for beIN’s premium sports programming in the region.
Rollout and Future Direction
The TOD by beIN branding and updated user interface will roll out across platforms in the coming days. The rebrand reinforces the platform’s role as a central element of beIN’s digital strategy and sets a new reference point for streaming entertainment standards in the Middle East and North Africa region.
